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Campus Shift launches nationwide online textbook marketplace

Campus Shift recently announced the launch of their online textbook marketplace, allowing students across the country to sell and buy used textbooks locally.
 
Derek Haake, founder of Youngstown-based Campus Shift, says the idea was borne out of his frustration with the amount of money he was spending on textbooks during his undergrad.
 
“What we’re trying to do is give students a fair price on their books,” he says, noting Campus Shift does not purchase the books themselves, like a University bookstore might. “The marketplace allows student to connect with each other,” and determine a public location to make the exchange, eliminating shipping costs and time.
 
Haake acknowledges problems with purchasing books off eBay or Amazon, saying the student does not ultimately know what the textbook is really worth. Campus Shift works around that problem. “Our software finds what the book is really worth, so students aren’t in the dark,” he says. And it’s all done without revealing personal information. “Everything is confidential.”
 
Since launching in December, Campus Shift has seen hundreds of students signing up and listing textbooks on the marketplace. “All in all, we have a little over 175 campuses nationwide,” including California, Texas and Ohio. “Our biggest user base is in Ohio.”
 
It’s been a long, worthwhile journey for Haake, who started the Campus Shift project in 2006. He notes they’ve been working with the Youngstown Business Incubator “for about the past year,” assisting with presentations for initial seed money.
 
Excited for what’s next, Haake is asking readers to stay tuned for more in the near future. “We have a couple more software enhancements coming out in the next two to three weeks.”
 
 
Source: Derek Haake
Writer: Joe Baur

ABSMaterials partners with College of Wooster to build model stormwater campus

ABSMaterials is partnering with the College of Wooster on a plan that aims to turn the campus into a zero stormwater discharge campus, and a model for the rest of the country.
 
Jenna Blankenship, Executive Assistant at ABSMaterials, says they’ll use their patented Osorb technology on the project. Engineered in 2005 by Dr. Paul Edmiston, Peterson Chair of Chemistry at the College of Wooster and co-founder of ABSMaterials, Osorb is used in water treatment applications to detect and separate contaminated molecules.
 
“As stormwater travels, it picks up all sorts of contaminants, including oil, pesticides, nutrients, pharmaceuticals, and household chemicals,” Blankenship explains. “As a result, the surface water becomes polluted, which causes a number of problems related to water quality and algae growth.”
 
Blankenship believes this is an overlooked issue, ineffectively communicated to the public considering the hundreds of millions of Americans that rely on clean surface water for their drinking water, crop irrigation and recreation. “Lake Erie, for example, provides drinking water for almost 12 million people […] but around 5 billion gallons of untreated water is discharged to the lake every year.”
 
ABSMaterials previously worked with the College of Wooster in 2011. A field site was constructed with an Osorb rain garden and a control garden, funded by the National Science Foundation. Blankenship counts that prior relationship as key to developing this new project, noting they recently completed a site survey to select areas where stormwater systems should be built on campus.
 
“The areas selected are places where there is excess stormwater runoff that needs to be managed,” she says. “We will submit a final outline of the plan to the College in February, and construction should begin a little later in the year.”
 
 
Source: Jenna Blankenship
Writer: Joe Baur

Darkside Scientific creates world's first electroluminescent paint for vehicles

Success didn’t come in a blinding “aha” moment, but Andy Zsinko ultimately met a challenge from a buddy to create a unique, long-lasting motorcycle paint job.
 
Zsinko, founder and chief executive officer of Darkside Scientific in Medina, initially created a sprayable photoluminescent coating that made the motorcycle dazzle. The problem was that it looked that way for only a short time.
 
After several months of tinkering, however, Zsinko created LumiLor Electroluminescent paint, which continues glowing when electrically energized. It’s the world’s first and only such specialty coating, and the company has several patents pending for it.
 
Electroluminescence is an optical and electrical condition created when a material emits light in response to an electric current, explains Scott Smith, Darkside Scientific’s vice president of sales and marketing.
 
“Our LumiLor Electroluminescent paint is activated by an electric current and lights up with simple driver electronics,” he says. “A basic electronics package retrofitted on a motorcycle or car is all that’s needed.”   
 
Smith notes that the new paint can be used to create different special visual effects. “You can paint multiple fields on your vehicle to animate your paint job, and strobing and sound activation are also among many possible electronic effects with LumiLor.”
 
The company is developing a network of auto and motorcycle shops to become licensed to apply LumiLor paint. “We’re choosing partners carefully, based on their experience, expertise and capabilities,” Smith explains. “They’ll go through special training and a rigorous certification process to ensure that the work they do represents the quality brand image we’re looking to portray.”
 
Darkside Scientific plans to make a big splash this March by debuting the world’s first fully electroluminescent-painted motorcycle at Daytona, Florida’s, special Bike Week.
 
The firm, which was established in 2011, has six employees and plans to expand as business grows.


Source: Scott Smith
Writer: Lynne Meyer

openfield creative focuses on web design in increasingly mobile world

Brian Keenan can describe a lot of projects he’s willing to take on as co-founder of Openfield Creative, but traditional advertising isn’t one of them. With the various skill sets in the air at Openfield, it’s probably not because the team couldn’t tackle that type of project, but with a growing demand for mobile-friendly websites, he and his team focus on web and mobile design with an eye to brand identity.

Like so many Cincinnati creative firms, Openfield was founded by DAAP grads; co-founders include Josh Barnes, Brandon Blangger and Keenan. The firm typically steps in once an overarching brand strategy has been defined, helping to roll out brand concepts across websites, mobile apps and more. That may mean crafting large graphics, video or digital design for landing pages or app interfaces, those so-called touchpoints consumers use to interact with a given company or brand.

The Openfield team also creates logos and other brand-based design elements and design standards and that define, for example, how photography is used with a particular brand, or specify unique design elements that set a company apart for a cohesive, branded look on company materials.

“We’re not an ad agency,” Keenan says. “We’re a design partner who gets in with our clients at a high level, understands the nuances.”
 
The company also offers staff-to-client interaction with anyone from their firm working on a project, rather than farming out interfacing to an account manager or other key staffer.

Keenan says the company name draws on a core value: Anyone (and everyone) is a creative, no matter what their background. Whether it be working with a new client or casting an eye toward the future, each member of the staff is expected to be ready to brainstorm.

“Immediately in front of us, we see a lot more mobile work as clients understand that their audiences are adopting global usage at an incredible rate,” Keenan says, noting that Openfield is creating more mobile apps than ever before. 

But he’s more proud of his company’s ability to learn and change than its current skill set. “For all we know, we may not design websites in the future, but we’re confident that there’ll always be a digital experience component. We’ll always have a place using design and smart technology to put together what our clients need.”


By Robin Donovan

11-year-old toledoan may be youngest app developer on the market

Jonathan Buchanan, 11-year old son of Perrysburg-based lawyer Matthew Buchanan, may be the youngest developer to have an app in the Apple App Store coded entirely on his own. The $.99 education app ChipTrading is a fun, innovative take on math created when Buchanan was 10.
 
Although already young on the developer stage at 11, Buchanan was first introduced to coding five years ago. “When I was six, my dad introduced me to basic web pages,” he recalls. “After a while, I got interested in doing iOS apps.”
 
The idea for ChipTrading came from a mathematically themed game Buchanan and his classmates played at Maumee Valley Country Day School. “It’s a physical game,” he explains, adding that he and his fellow students wanted to be able to play the game outside of the school. “I had the idea to make it in app format, so we didn’t need these special pieces.”
 
Eschewing help from his father, Buchanan developed the app entirely on his own. “This was a completely self-made venture,” his father adds. But Buchanan gives his father some credit. “He made the app icon and filled out the paperwork.”
 
Reluctant to rest, Buchanan is eager to discuss his upcoming projects, including updates to ChipTrading, a networking platform with his father, and another app that allows the user to write their own music. “I play the violin, and I wanted to make an app for the iPad that will let you write music on the iPad and have it sent to the iCloud,” he explains.
 
His long-term plans are characteristically ambitious, as well. “I ultimately plan on starting a computer company that integrates hardware and software. Like Apple.”
 
 
Sources: Jonathan Buchanan, Matthew Buchanan
Writer: Joe Baur

huddlewoo seeks to connect entrepreneurs with inspiring conversations

A challenge issued at a White House awards ceremony in 2011 led Will Zell of Columbus to create Huddlewoo. The fledgling company will connect what he calls “extraordinary people” --- authors, leaders, entrepreneurs, speakers, personal heroes, athletes, coaches, celebrities and YouTube sensations -- to have real face-to-face video conversations with people who admire and follow them.

The ceremony was the 2011 Empact Summit, and Zell was recognized for his company, Providence Holdings, which specializes in helping foster entrepreneurial startups, partnerships and acquisitions. Empact works with colleges and universities, workforce development organizations, chambers of commerce and small business development centers to promote entrepreneurship among young, aspiring entrepreneurs.  

Summit keynote speaker Jeff Hoffman, co-founder of Priceline.com, challenged award recipients to come up with innovative ways for people to connect, Zell explains. “I’m constantly reading articles, stories and books about and written by fascinating people, including entrepreneurs, and I’ve often thought it would be awesome to connect and have a conversation with them.”
 
Zell came up with the concept of Huddlewoo to make those connections possible. Users request a “huddle” with someone they consider extraordinary and pay to have an hour of that individual’s time via a video meeting, he says. The so-called “extraordinary people” who participate in video meet ups with users through Huddlewoo establish their own rates. “Huddlewoo presents an opportunity for them to engage their followers in a unique way, potentially changing people’s lives through inspiring conversations,” Zell notes.

“Extraordinary people” are busy people who aren’t easy to access, however. Aware of the marketing challenge, Zell says he’s working diligently to spread the word and build brand recognition. “We’re sharing the value of Huddlewoo’s platform with these individuals as a way for them to engage their fans, make money and change people’s lives. It’s definitely a value-for-value proposition. The extraordinary people who participate provide the value of their time, knowledge and experience, and users who request a huddle with them bring the value of their money to the table.”
 
According to Zell, while there are online skill-sharing and mentoring platforms and companies that work to connect people with those they admire, Huddlewoo is unique. “No one has our comprehensive technology platform, which includes the request, payment, scheduling the conversation and providing the video components for it.”
 
Now about that funny name. The first part – “huddle” – refers to people huddling together, according to Zell. “The ‘woo’ part reflects an individual’s response to meeting someone extraordinary they admire,” he says. “It’s the scream of joy, jumping up and down and running around the room all excited about having made that connection.”
 
Source:  Will Zell
Writer:  Lynne Meyer

visualized energy allows customers to see their energy usage, cut costs

Youngstown-based Visualized Energy is tracking energy usage to help customers reduce costs during peak usage by anticipating them in real time and signaling automated systems to cut back.
 
Dr. Marv Schwartz, founder of Visualized Energy, says he came up with the idea after talking with an acquaintance in the energy management business.
 
Schwartz says his acquaintance was in need of cost effective technology that could monitor energy usage. “Basically, what you have to think about is that companies manage all kinds of things,” explains Schwartz. “They manage people, they manage raw materials, finished goods, schedules for manufacturing and shipping, yet when they receive a utility bill, they just pay it.” Schwartz’s solution with Visualized Energy was to show companies what exactly they’re paying for.
 
“We tie into the revenue meters that we supply, and we monitor utility use over time,” he explains. “So instead of having one data point a month – your bill – we give you real time data on a 15-minute interval basis.”
 
Clients of Visualized Energy, typically large manufacturers, have access to the user-friendly systems by logging into its website. On the site, energy usage is broken up by month, highlighting average and peak usage. Users can click on a month to see a daily breakdown, and then click on a day to see usage broken up into 15-minute intervals. The detailed display allows companies to ensure their systems are automatically turning on and shutting down at programmed hours of operation. Schwartz estimates $160,000 in savings with previous companies they’ve caught wasting energy outside of hours of operation. “One in the Youngstown area cut their electric bill by 40 percent,” he notes.
 
Besides cutting costs, Visualized Energy’s technology has helped companies receive energy efficiency grants. Considering the longstanding and immediate impact Schwartz’s startup has had, it’s hard to imagine the venture is just one of his many roles in and around Youngstown.
 
“I’m also Chief Scientist at the Case Connection Zone,” says Schwartz. “And I’m the Chief Science Officer at the Youngstown Business Incubator, as a way of giving back.”
 
 
Source: Dr. Marv Schwartz
Writer: Joe Baur

tesla nanocoatings is set to expand to new markets with help of new hires

Tesla NanoCoatings is expanding to new markets in response to growing demand from the oil and gas industry for Teslan, a corrosion control coating for structural steel developed in collaboration with the U.S. Army Engineer Research and Development Center.  

"Right now we are collaborating with the Department of Defense, the world's largest aerospace manufacturers, and several of the top 10 global oil and gas producers," explains Managing Director Todd Hawkins. "They all grasp the potential and promise of our coating technology."

Hawkins adds that the grand opening of their new Research Center at Stark State College will also help them develop new applications for new markets. Details are being held due to competitive reasons, but Hawkins is happy to introduce three new management employees hired as a result of the company's growth after a successful first five years -- Michael Wright, retired Colonel Stephen Stohla and Charlie Simpson.

"Both Mike and Steve bring us a wealth of experience within the Army Facilities Command, Army Engineers and National Guard," says Hawkins, noting Stohla's extensive military background. "Charlie brings an added level of expertise to further bolster our already robust new product development process. We anticipate launch of two to three additional game-changing protective coatings in the next year."

Hawkins praises Tesla's technology, employees and partners for their continued success and growth, adding a bright forecast for their growing industry in the state. "In history, there has never been a better time or place than in Ohio now to do what we are doing."


Source: Todd Hawkins
Writer: Joe Baur

mobile app upgrades cavs fans from cheap seats to good seats for a fee

Donna Lee, CEO of MascotSecret, has always eyed with envy the vacant good seats at sporting events. She thought there had to be some way to get those unused good seats into the hands of those sitting in the cheap seats. So Lee and co-founder Jennifer Jeng set out to find a way.

“This is the problem we had growing up -- we always wanted better seats,” says Lee. “You go to the game, you see all the empty seats, and we thought there has to be a better solution.”
 
This past summer, Lee and Jeng moved to Cleveland from San Francisco to develop MascotSecret through Bizdom, a non-profit startup accelerator founded by Dan Gilbert, founder and chairman of Quicken Loans and majority owner of the Cleveland Cavaliers. “It allows you to upgrade your seats during game time through your mobile phone,” explains Lee. “All you need to do is open the app, put in how many tickets you want to upgrade, and then move to your new seats.”
 
Lee says the price to upgrade might be cheaper or more expensiver than face value depending on availability, the game, and other factors.
 
So far, MascotSecret has been testing the app at Cavs games. As a Bizdom company, they have gotten the support from Gilbert and Veritix. “We’ve had a really great response so far," says Lee. "Customers who have heard about it want to try it.”
 
MascotSecret recently received a $25,000 grant from the Lorain County Community College Foundation Innovation Fund, which they will use to further develop the app. The company is beginning talks with the Indians to use the app. The goal is to sell the app to markets across the country.

“Of course we want to expand as quickly as possible,” says Lee. As they expand, the company will be looking for technical and marketing talent.

 
Source: Donna Lee
Writer: Karin Connelly

fitvia app helps users find exercise buddies

Last May, Brandt Butze had what he calls an “Aha! moment.” He was 370 pounds and wanted to lose the weight and get in shape. He went on Facebook and posted that he was committed to walking.
 
“I had 225 comments on my Facebook page and all sorts of support,” he recalls. That first morning, his sister and a group of people met Butze and they went for a 30-minute walk. “We jogged the last block,” he says. “I was in tears there was so much support. Thirty-minute walks turned into 45-minute walks and in three weeks, I was walking six to seven miles a day.”
 
In fact, Butze had so much support that trying to schedule people to walk with him was interfering with actually walking. “I was spending three to four hours a day trying to plan walks,” he says.” I looked for an app to help and I realized other people were in the same boat I was -- finding some way to have a workout schedule where people can work out with other people.”
 
So Butze and friends Aaron Marks, Jonathan Schultz and Kevin Rahilly created FitVia, a mobile app that allows users to post their workout schedules and find others to join them.
 
“We tried different hypotheses, talked to friends and friends of friends and asked them what motivated them, what de-motivated them,” Butze says. “We realized we were on to something.”
 
The four approached LaunchHouse for help developing FitVia and were accepted to the accelerator program. FitVia will launch by the end of the year. “We’re launching this as a premier app initially,” says Butze. “We’re hoping to gain as many people as possible as quickly as possible.”
 
FitVia plans to hire additional staff as they grow. Butze plans to branch out to corporate America as they grow, targeting HR departments as a way to keep healthcare costs down.
 
To date, Butze has lost 71 pounds.

 
Source: Brandt Butze
Writer: Karin Connelly

dayton region signature fund distributes $520,000 to area tech startups

The Dayton Region Signature Fund has announced its recent distribution of $520,000 to area tech startups, totaling $1.4 million for 2012. The Dayton Development Coalition manages the fund to assist the growth of technology-based companies.
 
Launched in September of 2007, over 60 startup businesses comprise the Fund’s portfolio, making a significant difference in the local economy. This latest distribution was raised primarily from the exit of NanoSperse, a design and manufacturing company located at the National Composite Center. Their work consists of manufacturing nano-enhance dispersions for aerospace and industrial uses.
 
“We support investments that support individual entrepreneurs and grow the region’s key cluster areas,” explains Ray Hagerman, Vice President of Investments at the Dayton Development Coalition. These clusters include Aerospace Systems, Advanced Materials and Advanced Manufacturing, Information Technology and Advanced Data Management, and Human Sciences and Healthcare.
 
Universities and non-profits stand to benefit as well. “The money is going to investors, some of which are universities and non-profits,” explains Hagerman, adding the investment will allow them to have “more money to use for scholarships and to give away to worthy causes.”
 
Companies aligned with the Fund have received nearly $200 million in additional funding, creating approximately 412 jobs. This clustering of companies has garnered attention from global corporations that are now looking at Dayton as a place to build additional supply chains.
 
“The Fund’s primary goal is to provide solid returns to its investors,” says Hagerman. “The by-products are jobs and healthy companies.”
 
 
Source: Ray Hagerman
Writer: Joe Baur

nortech secures sba contract to grow its flexible electronics cluster

NorTech received one of seven Regional Innovation Cluster contracts from the Small Business Administration to grow its flexible electronics cluster FlexMatters. The four-year, $385,000 contract will allow NorTech to train and assist small companies in the FlexMatters cluster in attracting larger market leaders as customers through its Anchor Customer Engagement (ACE) Academy.
 
“One of the really important things about this contract is it gives us recognition on a federal basis,” says NorTech vice president Byron Clayton. “Being nationally recognized as an emerging cluster helps us bring more federal funding to the region.”
 
This is the fourth time the FlexMatters cluster has been recognized on a national level. The ACE Academy will help give the region an upper hand in terms of both jobs and securing the first customers for new technologies.
 
“It’s designed to help small, emerging businesses capture the first significant customers,” says Clayton of the academy. “It helps them be prepared so if they do get that opportunity to present themselves, they put their best foot forward. The goal is to go away with something concrete.”
 
Success of these businesses translates into more jobs in the region. “It really helps small businesses grow and create high paying jobs in growth industries,” says Clayton. “We’re already seeing success, and we’re just getting started.”

The SBA award is for one year, with a four year renewal option.

 
Source: Byron Clayton
Writer: Karin Connelly

the launch werks helps inventors build prototypes and attract funding

With big names in branding hovering in and around Cincinnati, it can start to seem like the brand is everything, and intangible products are the only thing that can really sell – and scale.

However, two industrial designers pairing up in Over-the-Rhine are challenging that assumption, combining their skills in design, engineering, and budding knowledge of manufacturing and sourcing materials at a start-up they call “The Launch Werks.”

As the name implies, The Launch Werks not only offers its own, tangible products, but helps small businesses and innovators create prototypes from their ideas. That means doing everything from helping to design prototypes that consumers will rush to engage with to planning the look of the final object, imagining how people might interact with it, and even specifying the materials it should be manufactured from and where to purchase them.

Co-founders Noel Gauthier and Matt Anthony met as industrial design students at the University of Cincinnati’s School of Design, Architecture, Art and Planning (DAAP) and quickly realized a shared interested in what happens after the design phase of a new product.

“The leap it takes to to go from an idea to a real product fascinates us," Gauthier explains. "So much happens when an idea is translated into a made thing … Having worked in various product design firms around the country, we never had a close connection with where and how the products we designed were being made.”

So he and Anthony began to connect Cincinnati-area product development with high-quality manufacturing, filling a niche for companies that weren’t ready for large-scale production, but needed something to show potential investors.

Anthony says he sees an opening right now for foodie-friendly items. “I think we’re going to see more local stores and products follow developments in the food movement: making unique products and doing it well. But we want to see some of them scale the way that Jeni’s Ice Cream or Taste of Belgium has.”

For a city already big on branding, it might just be a tasty step in the right direction.

By Robin Donovan

sharethis founder offers advice for entrepreneurs at startup grind event

Tim Schigel is the chairman and founder of ShareThis, a sharing and engagement platform. He served as the director of Blue Chip Venture Company and was involved with the growth of Nielsen Buzzmetrics, a leading platform for measuring blog sentiment and forums, and Third Screen Media, the first mobile advertising platform.
 
Schigel will be sharing his experience and tips with other entrepreneurs at the first Startup Grind event in Cincinnati, Dec. 6 at The Brandery.
 
What was your first startup in Cincinnati?

My first job out of college (CWRU BSEE) was with Pharos Technologies. I was employee number 11. The company grew and became Digineer. I created a pioneering product for remote computer management for the Mac at the time. I also built P&G’s world-wide network. This was all in the early 90s.
 
Where did you get your idea for that first startup?

I’ve always enjoyed pursuing new ideas. At Pharos, I grew and transitioned from a technical role into the VP of Sales and Marketing, and eventually left to do my own thing. I was also fascinated with venture capital and the fast-paced tech lifestyle of Silicon Valley. I come from a family of entrepreneurs, albeit mostly small business.
 
Why do you think startups are important to the community?

Startups are the engine of innovation. There is so much freedom to explore technology, business management and business models. This creates a great environment for unanticipated results.

Often great innovations are accidental. It takes the right environment, however, to let those accidents happen. The other factor that is a driving force for startups is time—they don’t have any. It forces the entrepreneur to adapt quickly in all respects.
 
Do you regularly attend Startup Grind meetings?

No, this is the first one. I’m excited, and anyone who knows me knows that I love to help startups and explore new ideas.
 
Where do you draw your inspiration from when coming up with new ideas?

Everywhere. I’m a big believer in the cross-pollination of ideas. The next answer to a software problem might come from biology or some other completely different domain.

We should put everything on the table and encourage people to develop a natural curiosity and well-rounded perspective. I also think innovation comes from constraints. Some of the most interesting products have emerged from very constrained environments that act as a forcing function for creativity. Open-ended creativity is actually hard and doesn’t always lead to the most interesting solution.

Finally, I like taking a contrarian point of view. If everyone thought about a problem the same way, you would lack new ideas. Sometimes the biggest disruptive ideas are viewed as out of touch, misunderstood or not even recognized until after they’ve become disruptive.

This is an interesting balancing act for an entrepreneur because you need to be a good listener and respond to feedback, but also stay true to your convictions. The more informed those convictions are, the better. Some people stick to convictions regardless of overwhelming evidence to the contrary. Ultimately, the evidence should hopefully support your thesis and when that happens, you know you’ve done something new and special.
 

By Caitlin Koenig
Follow Caitlin on Twitter

big river improves online giving, gets boost from jumpstart to expand

Big River helps organizations get the most out of their online giving campaigns with a simple theory: Appeal to what the potential donors react to and they will donate. The theory apparently proves correct. The 18-month-old cloud-based online fundraising platform has won accolades from clients such as the Cleveland Museum of Art and Lorain County Metro Parks in Big River’s ability to increase online giving.
 
“It’s almost like the last 17 years of e-commerce hasn’t made itself accessible to nonprofits,” says Big River founder and CEO Ron Cass. “Nonprofits haven’t done more than PayPal. The Big River product puts the most effective appeal in front of the donor at the right time to maximize that donation.”
 
The key is telling donors what the impact of their donations will be. “They want to know what their money does,” explains Cass. “They want to know what impact their gift is going to have. We allow organizations to create donation products, and then target those asks based on the donor’s history with the organization.”
 
Big River has eight customers of varying sizes and is already generating revenue. The Cleveland Museum of Art is one fan of Big River, reporting that membership has doubled since they hired Big River.
 
One of the first companies to be a part of Bizdom’s Cleveland operation, Big River is expanding within the Bizdom offices. JumpStart announced on Tuesday, November 13th a $250,000 investment in Big River to further expand.
 
“Any time you get an investment it changes the slope of the company,” says Cass. “We are going to focus on sales, marketing and product development.”
 
In addition to adding some new tools and bringing some ideas to reality, Cass also hopes to expand his staff. “A big part of the investment is hiring -- rapidly,” he says. “Around the order of four people in marketing and development.”
 
In the meantime, Cass was impressed with the connections he made at JumpStart’s Entrepreneur Expo this week. “I spoke to a lot of people who said, ‘I know someone with this organization,’” he says. “I got about 20 leads. I was very impressed.”

 
Source: Ron Cass
Writer: Karin Connelly
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