The branding firm
Rocket Science now occupies a third-floor space in downtown Cincinnati’s
Eighth Street Design District. The branding and design firm relocated from Mason at the beginning of December to be closer to major companies like P&G, Kroger and Macy’s, as well as other design firms.
“We really felt that being in the suburbs precluded us from being part of the local advertising and branding community,” says Chuck Tabri, director of business development and client strategy for Rocket Science, and one of the company’s three partners.
Greg Fehrenbach and Joel Warneke founded Rocket Science in 1999 under a different name. The company merged with one in Dayton, then de-merged, and in 2005, became Rocket Science in its current form. At the time of the merge, the firm was based in Mason; it then moved to a space in Deerfield Towne Center.
Rocket Science employs about 15 people, and it recently added in-house digital capabilities to its traditional print offerings to assist its clients' shift from print to digital. It made more sense for the company to develop its own digital branch rather than farm it out to another company, Tabri says.
Rocket Science had begun to outgrow its space in Mason, and after talks with
3CDC in the fall, the right space opened up.
And from a talent standpoint, moving downtown gives Rocket Science greater access to young, fresh designers.
“Young designers want to be in a more urban environment,” says Tabri. “They get more inspiration from the creativity in a downtown environment than from a strip center in the suburbs.”
Because of Rocket Science's size, it can offer new thinking and capabilities that larger firms might not have, says Tabri. He adds that the move will help Rocket Science expand its consumer, business-to-business and healthcare verticals.
Originally published in Soapbox, our sister publication in Cincinnati.
By Caitlin Koenig
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