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cleveland-based medwish wins $100k prize in toshiba contest

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MedWish International, a Cleveland company that recycles medical supplies and equipment discarded by local hospitals, medical device companies and individuals by redistributing them to developing nations in desperate need of such items, won the $100,000 technology upgrade grand prize in Toshiba’s Helping the Helpers Technology Makeover.

MedWish beat out 150 U.S. non-profit charities by submitting a two-minute video to Toshiba for Good Facebook page, explaining how they would benefit from a technology makeover. Finalists and the winner were decided by a nationwide vote of Facebook users who watched the videos.

“All of the Helping the Helpers contest finalists were worthy organizations that we felt were deserving of the technology makeover,” says Bill Melo, vice president of marketing, services and solutions, Toshiba America Business Solutions. “MedWish’s video excelled at meeting the criteria we established for the contest, but it was our 10,000-plus fans on Facebook who ultimately decided on MedWish as the grand prize winner.”
MedWish will receive Toshiba products and services that include new color multifunction copiers, desktop computers, laptops, televisions, camcorders, telephone systems and energy-saving LED light bulbs. Also included is the Encompass fleet optimization program -- an analysis that will help uncover hidden cost savings throughout the workplace.
“Honestly, this prize will allow MedWish to focus more on our work of saving lives and conserving our environment, and less on unjamming printers and dealing with ancient computers,” says Matthew Fieldman, MedWish director of development. “Even the little details can make a big difference; like now we can show our orientation video, which is seen by over 2,000 volunteers annually, on an HD television instead of a TV from the 1980s.”

MedWish recruited its network of the 5,300 people on its email list, including over 3,500 past volunteers, to vote for them and ultimately win the contest.

Source: Matthew Feldman, Bill Melo
Writer: Karin Connelly
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