Two years ago, Matt Benton and his partner Jeremy Amos had an idea for adding social media to the college search process. So they quit their jobs doing investment work at KeyBank to develop
College with Friends, a free mobile app that allows users to build a list of schools and see where their friends are going.
“It’s a way of saying, 'Hey, I want to go to Ohio State; who else wants to go there?'" says Benton. "The main idea is seeing who your future classmates might be."
It also gives colleges an alternate way of contacting students who are interested in their schools, as opposed to blindly marketing through the mail.
“At Key, time and again we heard parents complaining about kids going to college,” recalls Benton. “In addition to financing, they were getting all this mail, and kids wanted to know where everyone else is going. We wanted to create a time and a place for the college search and solve a lot of these problems.”
The app contains all the academic information prospective students need about the schools, and shows what friends are looking at those schools. Benton and Amos launched the app in January after talking to schools about their marketing process.
“We spent a ton of time with colleges,” says Benton. “The number-one thing they do is mailings through buying zip code data. We create the ability for colleges to come in and connect directly with the kids interested in going to that college.” Benton and Amos also talked to high school students about what they’d like to see in College with Friends.
Benton and Amos plan to add a news feed to the app, in which students can share their campus visits.
Right now the two work with a development firm for the technical aspects of the app while they focus on the design side. Benton says they plan to move the technical side in-house, as well as hire a “pretty sizeable” sales force.
Source: Matt Benton
Writer: Karin Connelly