After working in Cincinnati television, Bob Igoe took his skills to start his own production company. Ten years later,
I and Eye Productions has created video spots for some of the city's most well-known brands and institutions.
I and Eye Productions is a full service, high quality video production company. It offers everything from concept through film and production, specializing in advertising production and corporate communications.
"We do everything. The only thing we don't do is buy media," Igoe says.
Among the company's clients are the Montgomery Inn restaurants, the Cyclones, and University. The company recently teamed up with UC Health's branding campaign, which won four Cincinnati Addy awards in 2010.
Before starting the company, Igoe was a producer at 12WKRC-TV'S Creative Services and at former Cincinnati-based Hasbro subsidiary Kenner. He runs the company with partners David Striet and Tony Agliata, who both previously worked for WKRC-TV. I and Eye employs seven full�-time staff, and contracts with a host of local freelancers to develop its videos.
"We do both commercials and longer form videos," Igoe said. "There has been an increased demand for longer form videos � a lot of companies are trying to get out their stories directly to their customers or to other businesses."
In the last three years, social media platforms like Facebook, YouTube and Twitter have played a larger role in video communications Igoe adds.
"It's really rare that we go into a project where (the video) is only going to have one use. Whenever we're at the point of purchase we ask our clients to think of all the other places it can be used. It actually makes them look at their entire year, and how they will be viewed on mobile, web and TV," Igoe said.
Source: Bob Igoe, I and Eye Productions
Writer: Feoshia Henderson
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