Red212, which bills itself as a "small big brand agency," is competing for a $10,000 cash prize from Fifth Third Bank. The competition is part of Fifth Third’s new “Curious Customer” ad campaign, which highlights the stories of real business customers. The campaign features the stories of local businesses that have relied on Fifth Third to help them achieve their visions.
Before Red212, the firm's president and CEO Anne Chambers worked in a small production unit at Procter & Gamble. The company decided to divest of non-core assets, and asked if Chambers wanted to purchase it. She put a team together and in the end, won the bid, with financing from Fifth Third.
Red212 was nominated for the competition by the local Fifth Third Business Banking team because it’s a great example of a curious customer, which is due to Chambers’ inspiration and how her business has grown and changed over the years.
First place wins $10,000; Fifth Third will also award $5,000 to the second place business and $2,500 to the third place business.
The contest runs through Sept. 20. Vote online
here.
By Caitlin Koenig