The prevention of tooth decay � rather than its treatment � is the drive behind Toledo-based Branam Oral Health Technologies. But it's the company's innovative line of products toward that goal that's getting all the attention.
Developed two years ago by Dr. Stephen R. Branam, a local dentist with a big idea and 30 years of experience, the company is poised to smile in the face of tooth decay nationwide.
"Treatment is of course reactive and impacts the healthcare system in a dramatic fashion � not to mention the health implications on the affected child," says Branam CEO Mick Janness.
By using Xylitol � a natural sweetener and a proven inhibitor of tooth decay � Branam has developed a suite of naturally formulated products giving children and their parents an alternative to the mass-marketed products currently on the shelves. Branam's line includes toothpaste, mouthwash, gum and mints � all free of detergents, artificial dyes, saccharin and fluoride.
Ortho-Gibby, Branam's orthodontic pacifier, is geared to cut out jaw deformities associated with traditional pacifiers. The Ortho-Gibby was designed to reduce pressure that causes ear infections while also promoting proper oral development.
The company shipped its first order of products in March and is expected to make millions in sales. Janness says the company's launch is now official.
With some financial backing from the Regional Growth Partnership, the company focused on research and development of the products. Branam received a $1million investment from the RGP and $250,000 grant from Rocket Ventures to launch the company.
Three people are currently employed with the company, but Janness says more people (in marketing, compliance and administration) will be hired within a year.
Source: Mick Janness, Branham Oral Health Technologies
Writer: Colin McEwen