Entrepreneurship : Innovation + Job News

Economic development activity is growing at a fast clip in New Albany, a northern suburb of Columbus.

In three years, the town has welcomed 19 new businesses and four existing companies have expanded. Four additional companies, including Bob Evans, which is building its new headquarters here, are slated to put down roots in 2013.
 
“We’ve created more than 3,500 new jobs since 2009,” says Jennifer Chrysler, New Albany’s Director of Community Development. She attributes the city’s success to a combination of good planning and strategic partnerships.
 
New Albany planted the seeds for its growth back in 2007 when it partnered with TechColumbus to create TechStart New Albany. “TechStart helped 51 New Albany-based companies benefit from more than $458,000 in TechGenesis and Pre-Seed Funds, about $310,000 in Ohio TechAngel Funds and more than $1 million in grants and debt financing,” Chrysler notes.
 
New Albany has specifically made a strong commitment to attracting smaller, entrepreneurial businesses and technology startups, she explains. “We subscribe to the cluster theory of economic development, which translates into diversification within our business park.” The park, which Chrysler says is the fastest-growing such venue in the region, comprises four clusters – research and information, retail, medical office and personal care and beauty. 

“Each of the clusters has experienced significant growth,” Chrysler notes. “Our beauty and personal care campus alone has now attracted more than 1,300 new jobs and  realized $144 million in new investment during just the past year.”

In 2011, the city launched two new programs in its business park to stimulate and support entrepreneurial activity. Innovate New Albany is geared toward encouraging public-private partnerships and increasing the number of knowledge workers employed in the city. INC@8000 is a business incubator for startups and entrepreneurial activities, including classes and seminars.

 
Source:  Jennifer Chrysler, New Albany
Writer: Lynne Meyer

Ohio State University is growing the next generation of social entrepreneurs -- inspired, motivated students intent on addressing society's problems in innovative ways -- with a new program aimed at nurturing young talent.

“It was the proudest moment of my undergraduate career and shaped me into the industrial designer I am today,” says Krista Alley, a recent graduate of Ohio State University, of its Social Innovation and Commercialization (SIAC) Initiative.
 
Located within the College of Engineering, SIAC espouses three goals, according to Peter Rogers, Ph.D., a professor in OSU’s Engineering Education Innovation Center and a leader of the program.  “We’re looking to educate students as up-and-coming social entrepreneurs, develop products for people with disabilities to help them become more independent and provide an alternative revenue stream for the non-profit organizations with which we work,” he says.

Engineering, business, industrial design and MBA students are teamed with professionals, such as occupational and physical therapists, on projects.

Alley’s project involved designing an interactive, hand-held device to help children with Down's Syndrome become better organized. “These children can’t grasp the concept of time and time management, “ Dr. Rogers explains. “Getting them up and ready for school is a constant battle for their families because the children can’t remember which tasks come first.” Through the Down Syndrome Association of Central Ohio, 20 families are now testing a prototype of the device.
 
So far, SIAC has developed two other potential products to serve the disabled – a compression vest for children with autism and programmable exercise equipment for adults with physical disabilities.

While teaching social entrepreneurism in college isn’t new, OSU’s program is unique in its emphasis on commercialization techniques to achieve sustainable growth, Dr. Rogers notes.

“Once the program’s products are manufactured and ready for sale, SIAC’s goal is to have its non-profit organization’s partners help market the products to its local and national constituents,” he explains. Profits will be divided, with a portion going to the non-profits and a portion re-invested back into SIAC to help create OSU’s first completely self-sustaining academic program.  
 
Source:  Peter Rogers, Krista Alley
Writer: Lynne Meyer

Athens-based Ecolibrium Solar has launched Ecofoot2, an update on their base for the installation of solar panels.
 
“The Ecofoot2 supports the corners of solar modules on flat roof and it ballasted to hold modules in place,” explains CEO and founder Brian Wildes. It combines the key components of the original Ecofoot – speed and cost effectiveness – with integrated grounding, wire management and increased weatherability.
 
Research and development for the Ecofoot2 began almost immediately following the successful launch of the original at Solar Power International 2011 in Dallas. Ecofoot was named “most impressive product” by SolarPro and has since been shipped to 18 states.
 
“Our design and engineering team generated 20-plus iterations of Ecofoot2, which were analyzed and optimized using virtual Finite Element Analysis (FEA),” Wildes explains, responding to customer requests. “Prototypes of various concepts were tested, and we then worked with an engineering firm to manage component sourcing.”
 
The final design was submitted to Colorado State University for aerodynamic analysis and Paul J. Ford for engineering to the American Society of Civil Engineers.
 
Wildes says the new design is part of Ecolibrium Solar’s mission to make solar commonplace. “Ecofoot2 is the next step towards grid parity,” he boasts. “We are making solar more cost competitive with traditional energy by offering the lowest price per watt in class, tremendous labor savings with record breaking install speeds, and reductions in overhead through simple products and a streamlined ordering process.”
 
 
Source: Brian Wildes
Writer: Joe Baur

Mobile workforce management software company TOA Technologies has spent most of its existence dealing with the "nuts and bolts of American industry," says Jeff Wartgow, vice president of channels and alliances. It's the company's tech, for example, that ensures the cable technician is getting a proper signal so he can complete his work.
 
Thanks to its recent partnership with Racktime Sales & Marketing Services, a Netherlands-headquartered field marketing services provider, TOA now gets a taste of the "sexy" side of the tech industry, Wartgow says. Racktime will be using TOA's  new ETAworkforce and ETAdirect Professional software to optimize its mobile business operations, which include cool stuff like DVD displays and Playstation demo booths.

"Racktime is a fun, young company," says Wartgow. "It's great to see that side of the culture coming into the market."
"Field marketing" represents the distribution or sampling of promotions in the public space. TOA software will assist Racktime in automating assignments, optimizing schedules and providing its customers with real-time visibility and collaboration capabilities.

Field marketing "is a completely new frontier for us," Wartgow says. "We had to find a progressive prospect like Racktime willing to take a risk on us."

Creating a product far afield from its core is exciting, says the TOA vice president. "Our mission is to keep expanding and taking on these challenges," adds Wartgow. "It's energizing to [work in] this part of the market."
 

SOURCE: Jeff Wartgow
WRITER: Douglas J. Guth

When Josh Fendley and four tech-savvy friends left their digital agency to launch a smaller venture, they were looking for a business name that would convey their small staff’s concentrated experience. Ample fit the bill, and is still a point of pride because one of the firm’s selling points is its size.

"Clients realize that if I’m the one selling them on doing the work, they’re going to be working with me the entire time if they choose to engage us," Fendley says. "When we left our last agency, we were all directors of this and that, but decided we wanted to get back to doing work instead of just managing it."

Fendley says the trick of being small is to carefully select experienced employees, with an eye to maintaining company culture. “We have only one relatively young employee, and we belabored on whether or not we should do that,” he says.

Recently, Ample has been pivoting away from marketing to focus on building websites and developing strategic, creative digital projects, including video and websites that easily scale down desktop applications for mobile interfaces and apps. 

"All the sites we create automatically scale and reformat," Fendley says. "Not a lot of people are actually doing that." 

Ample also developed its own content management system.

Along with size and experience, Ample’s culture is shaped by its brainy core. "We love being presented with something we don’t know how to get through. We love to figure out how to do it," Fendley says. 

Ample is primarily a Ruby on Rails shop, but also offers help with strategic planning.

So, when Ample got a call from a New Jersey nonprofit seeking to outfit students with disabilities with human-read audio books, its developers created an iTunes-like app compatible with a variety of devices.

"A lot of our long-time clients pay us to think for them, and I think that’s where we’re most successful,” Fendley says, noting that new business largely comes from referrals, and the team is turning away prospective clients.“Clients are your best salespeople. If you do well by them, them will typically give you some good karma back."

By Robin Donovan

At the Brandery's third Demo Day Oct. 3, a packed house at Great American Ball Park looked forward to a home run, but not from the field below. 

The stadium's Champions Club had been transformed into a space where founders of 11 startups paced, shook hands and smiled as they prepared to offer their practiced pitches that they knew could net them millions in investment dollars.

This year, there were more than twice as many applicants for the seed-stage startup accelerator in Over-the-Rhine as both of its earlier years, combined, according to Brandery General Manager Mike Bott. 

Only 10 percent of those applicants were local, Bott says. The companies selected for the intensive four-month session in Cincinnati hailed from Seattle and Brooklyn, from Cleveland and San Francisco. One local business, REPP, made the final cut.

As its name implies, The Brandery focuses mostly on consumer products and services. Its strength is in its location and its expertise: the branding giants of Cincinnati help make The Brandery attractive to entrepreneurs from around the world. The latest startup session included plenty of mobile and social applications. 

An example? The first startup to present on Demo Day: CrowdHall.

Crowdhall, a free social platform, collects questions and ideas from a single crowd and helps the members of an audience organize and prioritize them democratically. Matthew Dooley, founder and CEO of Cincinnati's dooley media, made a bold prediction about this startup, which has already created "crowd halls" with NYU prof and Earth Institute leader Jeffrey Sachs, Dhani Jones and PG Sittenfeld. 

Dooley's tweet: "Impressed with @crowdhall pitch at #brandery2012 #demoday. Will be bought out by Twitter within a year. #boldprediction @brandery @jbkropp."

You've read about this Brandery class in Soapbox for months now, from Sostock, which planted roots and intends to remain in Cincinnati, to REPP, the latest big idea from Cincinnatians Michael Bergman, his wife BreeAnna and David Volker, formerly of LPK (where Bergman also formerly worked).

Find a full list of startups here. And more coverage of The Brandery on Nibletz, "the voice of startups everywhere else."

By Elissa Yancey
Follow Elissa on Twitter.

Mixed polymer and rubber waste represent the most robust source of energy available in our waste stream today. Yet, astonishingly, we landfill more than 90 percent of these materials annually.
 
Akron’s Polyflow, LLC, has an environmentally responsible solution. “We design and manufacture energy-recovery systems that convert mixed-polymer waste to fuels and petrochemicals before the waste reaches landfills,” explains CEO Jay Schabel.

The company, which was just established in June of 2012, recently struck a deal with private equity firm Ambassador Enterprises of Fort Wayne, Indiana, to form a new business to commercialize Polyflow’s systems. The new company – RES Polyflow, LLC -- will remain in Akron. The “RES” stands for renewable energy solutions.
 
“The influx of capital will help us scale up efforts to commercialize our technology and create new jobs in the renewable-energy industry in Ohio,” Schabel states.
 
He explains that Polyflow will be producing renewable energy locally and profitably. “Our fuel-conversion equipment doesn’t require excessive sorting, handling or cleaning of mixed-polymer waste and will significantly reduce the need to landfill or incinerate millions of tons of plastic waste annually.”
 
Polyflow’s pilot unit is in Akron, and the company used it over the past four years to prove its process, validate the chemistry involved and provide end-product liquid samples for testing and verification. “We conducted 80 test runs and successfully converted eight tons of mixed-plastic waste into crude oil,” Schabel says.
 
The company is completing fabrication of its first full-scale, continuous-feed processor. The facility is in Perry, Ohio, in Lake County, and will be able to convert polymer feed into the same fuels as the pilot-scale processor but in large volumes.  A grant from Ohio’s Third Frontier Advanced Energy Program in 2011 made this project possible, Schabel notes.
 
“Our goal is to provide licensors of our technology, such as landfill operators, recyclers,  organizations managing large polymer-waste streams and energy-park developers, with the most profitable, efficient and scalable solution for plastic-to-oil conversion. “Energy-park developers put together funding, find a location and jump through the approval hoops to get permits to vet technology for investors in the park,” Schabel explains. “They then build the entire energy park.”
 
The company plans to add technical support staff in 2013.

Source:  Jay Schabel, RES Polyflow, LLC

The new Women’s Business Accelerator in Columbus is gearing up to help women entrepreneurs start and grow businesses.
 
“It’s the region’s first incubator dedicated to mentoring, educating and guiding women as they explore, launch and build small and micro-businesses,” explains small-business consultant Mary McCarthy, who established the accelerator with small-business attorney Caroline Worley.
 
“Women business ownership is growing at a tremendous rate, but we still lag behind male-owned businesses,” McCarthy says. “According to the Small Business Administration’s (SBA) Office of Advocacy, women-owned firms trail male-owned firms in such things as annual sales, employment growth and venture survival.”

The SBA specifically reports that the average firm owned by a woman generates only 78 percent of the profit of a comparable business male-owned business.  Also, the four-year survival rate of new women-owned firms is 8.6 percent lower than that of comparable new businesses founded by men.
 
“We want to help close these gaps,” McCarthy states.
 
The new facility is located in a suburb of Columbus and comprises 16 private offices, 12 cubicles, three conference rooms, a training room and two kitchens. Office space is available for rent on a monthly, semi-annual and annual basis. Mentoring and facilitated roundtables are included in the rent, and members get a discount on the educational tracks. Women not renting space may participate in the facilitated roundtable for a small monthly fee and may take the educational sessions at cost.

McCarthy and Worley are self-funding the incubator but anticipate that rent and educational programs will generate revenue. “We’re also seeking sponsorships and grants,” McCarthy says.
 
 Source:  Mary McCarthy, Women’s Business Accelerator

After Robert Knighton’s grandmother had a stroke, she could only use the right side of her body. It made keeping clean in the hospital difficult. Knight’s wife Nina, a nurse at the VA Medical Center, noticed the same problem with some of her patients.

“The bed-bound patient population can’t get up to wash their hands,” explains Nina. “If a nurse comes in and she’s contaminated and touches the bedrails, the patients have nothing to wash their hands.”
 
The problem gave Nina an idea. “After working at St. Vincent Charity Hospital and then the VA she noticed it more in conjunction with the spread of hospital-acquired infections,” says Robert. “One day she was driving and it just came to her that patients needed a personal convenient device.” So Robert and Nina formed RKN Corporation in 2010 and started to develop the Bedside Sani-Holder, a bedside hand sanitizer dispenser. “This is a smart dispenser that helps with compliance, reminds patients if they haven’t used it and tracks usage,” says Robert.
 
Working with agencies like MAGNET and NorTech, RKN is working on a prototype of the Bedside Sani-Holder. They expect to hit the market by the second quarter of 2013. The Sani-Holder is part of NorTech’s Speed to Market Accelerator.
 
“We’ve really been able to use Northeast Ohio to launch our product,” says Robert. “Cleveland is known for healthcare and technology. It kind of feels like we’re entering the market at the right time.”
 
Robert and Nina are targeting hospitals and nursing homes with the Bedside Sani-Holder. So far, interest has been high. “We have spoken with quite a few hospitals in Northeast Ohio and have received welcoming feedback and interest,” says Robert. “Humility of Mary’s purchasing department said they would be interested in trialing our product once we are ready to go to market.”
 
When their product hits the market, RKN will be hiring IT staff, customer service, sales reps and operations staff. Two people that have been helping with management tasks will also join RKN working in permanent project management and operations.

 
Sources: Robert and Nina Knighton
Writer: Karin Connelly

Like all with an entrepreneurial spirit, Xavier University junior Anthony Breen is a problem solver.

While he was spending a few days at a local hospital visiting a friend, he met some young children who'd been diagnosed with illnesses. He immediately saw a challenge that he could meet.

"When kids are diagnosed, they are given pamphlets written for adults and by adults. It's not in any way engaging. It's scary," says Breen, a finance and entrepreneurship major, with a minor in accounting.

It was from that experience that Breen developed a web-based app that uses storytelling to teach diabetic children about their disease in an understandable way. It's aimed at ages 2 to 12.

The app, MyHealthyTale, follows a diabetic character through a 15-minute story where the child can answer questions about their chronic disease by following the character through the story. The story pulls from a database of questions, mixing them up. So each time children read the story, they get different questions.

"The can name a bear that goes through the story and customize it," Breen says. "It's a fun way to learn that's not scary."

MyHealthyTale is the inaugural offering of Breen's Minerva Health Learning Systems, one of the winning companies for the new Innov8 for health Startup Accelerator.

MyHealthyTale will soon be available at the iPhone App store, and available on Android in the next three months. In addition to the story book, there's also information and support resources for parents, including the ability to direct email caregivers and other parents with diabetic children.

Breen is working with Juvenile Diabetes Research Foundation and diabetic educators at Cincinnati Children's and The Christ hospitals. Eventually, he wants to expand the app, with stories that cover a range of illnesses.

"Really, this can be used for any medical condition," he says."Right now we're just entering the market, and we want to move this into asthma and obesity."

By Feoshia H. Davis
Follow Feoshia on Twitter.

Lindsay Sims has been a lifelong renter and knows the headaches involved with trying to reach a property management office for leasing information. She also knows that property managers are not using social media effectively to promote their properties.

So, in 2011 Sims founded Renter’s Boom, a resource for property managers to use sites such as Facebook, Twitter and LinkedIn as leasing portals.
 
“We are a software and service company smashed together,” says Sims. “We offer three apps: refer a friend, a listings app, and a make an appointment to see an apartment app. It makes it easy because that’s where some users spend five to 10 hours of their day.”
 
Sims originally designed a maintenance app where renters could text the property managers. But after going through the Bizdom U program, she refocused her businesses. “I figured out what business was going to work,” she says. “The feedback was property managers wanted to know how to handle social media.”
 
With that feedback, Sims developed Renter’s Boom. “For the past six months we were really running as fast as we can, figuring out the silver bullet that works,” she says. Originally working out the Beta Space at MAGNET, Sims recently moved into new offices at E. 55th and Euclid.
 
Business is good. Sims has a solid client base and hopes to start hiring around the first of the year. “I want to make sure our revenue strategy is okay,” she explains. “But I’ll be looking for people to get our clients serviced -- sales and marketing people.” In the meantime, Sims is looking for a fall intern to help with the daily operations.

 
Source: Lindsay Sims
Writer: Karin Connelly

Dawn Sheanshang, a pharmaceutical sales rep, became sick of medications one day. Despite her insider knowledge, she couldn’t handle the medication regimen of a loved one who’d recently been discharged from the hospital.

Determined to help, Sheanshang searched online for solutions but found no easy answers. Out of her frustration, MedaCheck was born. With the help of startup acceleration Innov8 for Health, and a partnership with Jeffrey Shepard, a self-described “serial entrepreneur with a Ph.D.,” this high-tech health startup – and its eponymous app – were born.

“More and more today, medication regimens are extremely complicated, with many different drugs and people’s changing presciriptions," Shepard says. “People are using mobile devices for a slew of different things. We wanted to target our product around medication adherence – ensuring they’re taking the right pill at the right time, in the right amount and having it set up with a system to ensure they’re actually doing it.” 

Instead of simply placing a reminder on your phone, this app works with the pharmacies, utilizing frequently updated, high-resolution images of the approximately 16,000 medications catalogued by the National Library of Medicine. 

When it’s time to take a medication, a user can click on the pill box to open it, then view their medications using photos and bulleted lists of pertinent details: medication name, dosage, etc. Reminders, including a phone-call reminder if a dose is missed, are also built in.

The challenges of developing such an app include the necessity of HIPAA compliance and generics that constantly change. 

“The challenge is making sure that you’re not making specific claims around medication consumption,” says Shepard. “We don’t give anybody advice or share any information about any specific individual.”

The company is running a pilot of the app in November in collaboration with Cincinnati-based Kroger, with the hopes of making the app public in mid-November. Users will pay a small fee to download the app, which will be available through their pharmacy.

A web-based app as well as native apps for mobile devices is available.
 
By Robin Donovan

Offenberger & White (OffWhite) has launched the fifth generation of their content management application, Ed.it2.
 
The Marietta-based company is a marketing consulting firm dating back to 1985. Bill White, CEO and co-founder, says the product was conceived, funded and developed by Marietta College alumni working for OffWhite. “It is a 100 percent Ohio-generated solution to the global problem of cost-effective website management and integration.”
 
Ed.it2 is a digital media dashboard that includes a content management system developed for browser-based website management and editing. White says this latest iteration of the application permits management of digital media and websites from personal devices, such as iPhones, iPads, PCs and other computers with access to a conventional Wi-Fi or cellular connection.
 
“Central to the Ed.it2 is a ‘Simple Edit’ function that provides real-time editing on live pages whenever the user is logged in,” explains White. “If you see a typo, simply click the icon, make the change and save.” The changes are immediate, and mistakes can be undone just as quickly.
 
Looking ahead, OffWhite will be demonstrating live website applications of Ed.it2 at webinars. They’ll be hosting “lunch and learn” sessions, highlighting the products features to clients. “Ed.it2 provides easy access and a secure user interface for setting multiple access privileges, managing databases, quick content editing, content optimization to improve search engine rankings, analytics, social media and more.”


Source: Bill White
Writer: Joe Baur

Purchasing agents for mid-size companies have a very tough job, says Bob Ray, co-founder of Columbus-based ProcureSafe, which provides subscription-based online supplier management.

“Medium-size companies with 20 to 500 employees generally don’t have a formal purchasing department dedicated to making corporate purchases,” he explains. “The person responsible for purchasing may be the business owner himself, an office manager, the IT manager or so forth. He or she is inundated by supplier sales calls and has limited time to manage existing suppliers, let alone research prospective suppliers who may offer better pricing or functionality. This can lead to costly purchasing mistakes or missed opportunities for important savings.”

To address this problem for what Ray says is an underserved market, ProcureSafe  launched a new app in August that collects supplier data, organizes it and provides a rating system based on buyer experiences.

The company tested an Alpha version of the app with 22 users in eight industries, obtaining feedback on what they liked and what they thought would make the service more valuable. The company also conducted more than 100 interviews with additional businesses for their input as well.

“The new app completely automates and manages new information on existing suppliers,” Ray explains. “Buyers direct suppliers to a supplier registration portal where they complete a profile, input product information and pricing and then answer qualifying questions to match preselected qualifying criteria.”

This information is stored and categorized in ProcureSafe’s database. In addition to supplier data, the app offers a rating system based on buyer experience. “When a buyer is ready to make a purchase, he or she simply accesses the database for qualified suppliers, considers the feedback on them and can then send a quote request,” he says.

According to Ray, the new app reflects the best practices of market leaders in procurement, supplier management and group purchasing. “It’s a massive network of supplier information that will enable buyers in medium-size companies to make smarter decisions faster.”

Source:  Bob Ray, ProcureSafe
Writer:   Lynne Meyer

Cyber security is a red-hot topic of worldwide concern with would-be cyber attackers representing a significant problem for virtually every major service we use.

That’s according to Peter Jenney, chief technology officer of Dayton’s SCADA Security Innovation, Inc. (SSI), which develops software protection systems for Industrial Control System (ICS) equipment and Supervisory Control and Data Acquisition Systems (SCADA).

The Air Force Institute of Technology (AFIT) has invented and is patenting software security algorithms to protect computers against cyber attacks. AFIT recently announced that it has partnered with SSI to commercialize the technology, granting an exclusive license to the invention for the ICS market and further rights for the automotive electronics market.

“This represents the first time in recent memory that AFIT has licensed technology for development in commercial markets,” says Rusty Baldwin, research director for AFIT’s Center for Cyberspace Research.

According to Jenney, the technology is aimed at general purpose computers, and SSI is focusing its efforts on specializing it for industrial control system networks that represent our critical infrastructure. The infrastructure includes everything from municipal water supplies, power plants and distribution systems to petroleum refineries, water and waste management facilities.

“Many of these computer control systems were not designed to withstand cyber attacks,” he explains.  “Unlike cyber attacks against banks or other institutions, the cost of these attacks is measured not in loss of credit card numbers and money, but in loss of life, environmental impact and cost of recovery.”

Vulnerable networks offer attack pathways into sensitive equipment that, should it be compromised, could enable an attacker to take over entire processes. The pathways may be used to capture sensitive information, such as research and development, process control or other proprietary secrets that could damage a company’s competitiveness or integrity.

“Our goal is to give cyber warriors the tools they need to make successful attacks against critical systems extremely difficult, if not impossible,” Jenney says.

SSI anticipates being ready to market the new technology in late 2013.

The company was established in late 2011 as a subsidiary of Boston’s Security Innovation, Inc. It received an investment of $200,000 from the Dayton Development Coalition (DDC). DDC says that commercializing technologies developed by or for the Air Force at Wright-Patterson Air Force Base is a long-term key to encouraging new business investment that can lead to job creation.

Source:  Peter Jenney, SCADA Security Innovation, Inc.