Case Western Reserve University : Innovation + Job News

Like most freelance jazz musicians, John Knific was always searching for his next gig. While attending classes at Case Western Reserve University, the student supplemented his income by playing in trios at restaurants. When Knific looked at ways to promote himself on the Internet, he found that the available tools were woefully lacking.

"The only real option was MySpace Music, which was like Web 1.0," explains Knific. What he was looking for, he adds, was something more like LinkedIn for musicians. The model didn't exist -- so he created it.

Founded last year, CitizenGroove is radically different from the "flat" one-person, one-profile social networking sites dedicated to music, says Knific, the Cleveland-based startup's CEO. Artists work with numerous people on various projects, making static portfolio pages inadequate. CitizenGroove's dynamic platform links musicians to all the artists with whom they have collaborated.

This structure makes it easier for listeners to discover new music by creating a trail from a favorite band or artist. Talent scouts can use the site similarly, finding acts that fill certain niches and attract specific audiences. Conservatories are finding the platform extremely useful in promoting their music students and helping them succeed in the post-grad world.

At present, the company employs the four founders and a fulltime developer. The team has wrapped a successful beta launch and is preparing to go live in early 2010.

After receiving his undergraduate degree, Knific was accepted to Case Western's medical school. That's on hold.

"I took a one year deferral to make a go of this company because I knew I'd never forgive myself if I didn't," he says. "I don't think I'm ever going back."

Source: John Knific, CitizenGroove
Writer: Douglas Trattner

Chefs adore locally grown produce. Farmers enjoy selling it to them. The problem, though, has always been connecting the far-flung parties in a mutually beneficial arrangement.

That's where Fresh Fork Market comes in. Founded by Case Western Reserve University grad Trevor Clatterbuck, the innovative start-up offers a supply chain solution that moves the product from grower to chef.

The concept � billed as a "virtual farmers market" � has caught the attention of the Cleveland Foundation's Civic Innovation Lab, which doles out $30,000 grants to start-ups it believes can provide a boost to the local economy. During its six-year existence, the Lab has contributed roughly $1.5 million to help nurture over 50 great ideas -- ideas that might not attract the interest of more traditional funders.

It appears to be working. A recent study conducted by Cleveland State University's Center for Economic Development found that the Civic Innovation Lab generated $9.4 million and added 128 jobs to the local economy. In addition to Fresh Fork, the Lab has extended a financial leg up to an indoor mountain bike park, a teen-centric magazine, and CityWheels, the first car-sharing service in Ohio.

The modest grants are often the difference between survival and success. Often more helpful than the cash is the mentorship and training these young companies receive from more seasoned professionals.

"The money from the Civic Innovation Lab really gave Fresh Fork traction," explains Clatterbuck. "We used it to build an innovative web platform for local farmers and customers to interact. It turns out that what was designed to be a tool for us is actually a desirable product to sell as well. The business has now evolved to involve licensing the technology to other parties across the country."

Sources: Trevor Clatterbuck, Fresh Fork; Civic Innovation Lab
Writer: Douglas Trattner