Website Design : Innovation + Job News

Young merchants and clerks of Cincinnati came together in 1835 to found and organize the Mercantile Library, which to this day maintains historic collections of books and artwork in the city. It is recognized as “one of the oldest cultural institutions in the Midwest.” 

When the young minds and innovators came together at that time, in what was one of the largest cities in the United States, the goal was to move Cincinnati forward. 

To this day, that goal remains the same. And earlier this year, the library hosted a Hackathon—an event that brought together young coders who possess the ideas and skills needed to market the library and its offerings to a younger generation. 

“At a typical hackathon, some people will have an idea of a team they want to get together and a project, or a product they want to launch," says Zach Zimmerman, a member of the Hackathon’s first-place team, and who is now working to build the library a new website.

"But at the core of the hackathon, you push it out to people, and they come, and you break off into groups and start to ideate about what you could do, what you could build to provide a solution that hasn’t been thought about before or that could really push a company or product over the edge and make it something big.” 

Zimmerman says one of the ideas his team had to make the library’s website appealing was to rely simply on the building’s beauty and grandeur, as the space showcases history and sells itself through its offerings to the public. 

“The building is gorgeous," he says. "The art that’s there, and just flipping through some of the books—these are 200- to 300-year old books, and the art and just the labor that went into making them—it’s just fascinating to me. I just felt very inspired, and our team actually worked at the library when the hackathon kicked off. They said you could go out and about, and at the end of the hackathon, come back and present your ideas. But we actually stayed at the library the majority of the time because it was a very inspiring place—somewhere I felt pushed to do more.” 


By Brittany York

The fourth annual Cleveland Give Camp was held this weekend on the LeanDog boat by Burke Lakefront Airport. From Friday, July 19 through Sunday, July 21, volunteers helped 18 chosen non-profits with their software and web-based application projects.
 
In addition to the developers, project managers, designers, creative professionals and other techies, Give Camp techie volunteers do everything from making sure everyone is well fed to cleaning up. “Each project team leader, project manager... Every single person who works on Give Camp is a volunteer,” explains spokesperson Amy Wong. “It’s a way for people with a unique set of skills to give back.”
 
But the people involved in Give Camp, many of which come back year after year, also have fun. Many pitch tents for the weekend, while others simply go without sleeping. The event is also a great techie networking opportunity.
 
“It’s fun, you get to spend the weekend on the lake with a great view,” says Wong. “You meet a lot of great people you never met before and hang with some really smart people. People get sucked in by the non-profits they work with.”
 
Some of the non-profits receiving help on their projects this year include the Free Clinic, LAND Studio, Malachi House and the May Dugan Center. In addition to LeanDog and Burke hosting the event, 12 additional companies sponsored Give Camp, including Arras Keathley, Explorys, JumpStart and Hyland Software.

“We’re really grateful to all of our sponsors,” says Wong. “They give us everything. They feed us breakfast, lunch and dinner and a special treat on Saturday night.”
 

Source: Amy Wong
Writer: Karin Connelly 

In partnership with tech entrepreneur Tarek Kamil, Cincinnati USA Regional Chamber’s
C-Change program is requesting proposals from designers from across the region to help craft an unforgettable brand experience for users of the newly launched website, Cerkl.

“This is an ideal opportunity to participate in a high-profile project for one of the largest non-profit organizations in the Greater Cincinnati region,” says Kamil, Cerkl’s creator. 

Launched in February, the website expedites serendipitous connections between talented individuals and local organizations that are working to improve Greater Cincinnati and the surrounding area. Its online platform serves as a catalyst for offline community engagement by empowering organizations and individuals to cut through the "noise" from existing networks to easily find organizations and opportunities to give back using time and talent.

Intuitive tools and search functions allow organizations to find the right people with specific skills - and help individuals leverage their unique talents and engage meaningfully with organizations they care about. Best of all, the site’s tools and platform are completely free. Cerkl is a gift to Cincinnati from Kamil, who while serving in his own community of Madeira saw the need for an online intervention to help non-profits make meaningful connections with their supporters.

But still in its infancy, the website is ready for its brand to be polished.

In step with Cerkl’s mission, Kamil and C-Change are looking to tap engaged design professionals who want to share their talents with their community in a meaningful way. 

“No other city has a higher caliber or concentration of branding and design talent than ours,” Kamil says. “We want to leverage those assets to bring Cerkl to its full potential. When we’re successful, Cincinnati will be home to the go-to tool created to empower non-profits, inspire individuals and improve communities.”

Designers participating in the request for proposals are asked to develop a refreshed visual look for the nonprofit, specifically a new brandmark and homepage redesign. Responses are due by June 21, and finalists will be notified in the beginning of July. 

The chosen designer or team will have the opportunity to establish a working relationship with one of the region’s most successful startup entrepreneurs. The involved parties will actively promote the contracting designer or firm through the website, social media, at events, marketing campaigns, etc. 

The winner of the competition will receive special recognition from C-Change and Cincinnati USA Chamber of Commerce, as well as a year’s subscription to the Adobe Creative Cloud service or a $600 DCI (Downtown Cincinnati Inc.) Gift Card.

The digital version of the RFP and brand guidelines can be found here. To receive a copy of request for proposal, email your submissions or for questions, email [email protected] by June 21.


Writer: Jenny Kessler

Brian Keenan can describe a lot of projects he’s willing to take on as co-founder of Openfield Creative, but traditional advertising isn’t one of them. With the various skill sets in the air at Openfield, it’s probably not because the team couldn’t tackle that type of project, but with a growing demand for mobile-friendly websites, he and his team focus on web and mobile design with an eye to brand identity.

Like so many Cincinnati creative firms, Openfield was founded by DAAP grads; co-founders include Josh Barnes, Brandon Blangger and Keenan. The firm typically steps in once an overarching brand strategy has been defined, helping to roll out brand concepts across websites, mobile apps and more. That may mean crafting large graphics, video or digital design for landing pages or app interfaces, those so-called touchpoints consumers use to interact with a given company or brand.

The Openfield team also creates logos and other brand-based design elements and design standards and that define, for example, how photography is used with a particular brand, or specify unique design elements that set a company apart for a cohesive, branded look on company materials.

“We’re not an ad agency,” Keenan says. “We’re a design partner who gets in with our clients at a high level, understands the nuances.”
 
The company also offers staff-to-client interaction with anyone from their firm working on a project, rather than farming out interfacing to an account manager or other key staffer.

Keenan says the company name draws on a core value: Anyone (and everyone) is a creative, no matter what their background. Whether it be working with a new client or casting an eye toward the future, each member of the staff is expected to be ready to brainstorm.

“Immediately in front of us, we see a lot more mobile work as clients understand that their audiences are adopting global usage at an incredible rate,” Keenan says, noting that Openfield is creating more mobile apps than ever before. 

But he’s more proud of his company’s ability to learn and change than its current skill set. “For all we know, we may not design websites in the future, but we’re confident that there’ll always be a digital experience component. We’ll always have a place using design and smart technology to put together what our clients need.”


By Robin Donovan

Offenberger & White (OffWhite) has launched the fifth generation of their content management application, Ed.it2.
 
The Marietta-based company is a marketing consulting firm dating back to 1985. Bill White, CEO and co-founder, says the product was conceived, funded and developed by Marietta College alumni working for OffWhite. “It is a 100 percent Ohio-generated solution to the global problem of cost-effective website management and integration.”
 
Ed.it2 is a digital media dashboard that includes a content management system developed for browser-based website management and editing. White says this latest iteration of the application permits management of digital media and websites from personal devices, such as iPhones, iPads, PCs and other computers with access to a conventional Wi-Fi or cellular connection.
 
“Central to the Ed.it2 is a ‘Simple Edit’ function that provides real-time editing on live pages whenever the user is logged in,” explains White. “If you see a typo, simply click the icon, make the change and save.” The changes are immediate, and mistakes can be undone just as quickly.
 
Looking ahead, OffWhite will be demonstrating live website applications of Ed.it2 at webinars. They’ll be hosting “lunch and learn” sessions, highlighting the products features to clients. “Ed.it2 provides easy access and a secure user interface for setting multiple access privileges, managing databases, quick content editing, content optimization to improve search engine rankings, analytics, social media and more.”


Source: Bill White
Writer: Joe Baur

Robots battling natural disasters. Historic downtown Burton and its collection of 19th century buildings transformed into a turn-of-the-century Alaskan mining town. A virtual tradeshow display in 3D.

Creating these and other eye-popping visuals is all in a day’s work for Cleveland-based MadWerkz. 

Joddy Matthews, Founder and Director of Madwerkz, spent nearly eight years working for Sony, Pixar and Dreamworks in Los Angeles. In 2000, the native Clevelander returned to his roots and started MadWerkz.

The result is a team of award-winning artists and animators creating content, animation, design motion and visual effects for the advertising, film, TV, gaming and music industries. The growing company's stable of clients includes General Motors, Audi, Sherwin Williams and U.S. Vision, among others.

“We’re currently working on two new feature films,” says Matthews, who adds that he is not at liberty to name the titles. “They’re shooting the film in 2D, and we’re converting it to 3D.” MadWerkz is emerging as one of just a handful of companies specializing in 'Stereoscope,' another name for 3D.

“We’re getting opportunities to produce groundbreaking work in a broad range of applications,” he adds. “As a small creative shop with less bureaucracy than larger ones and in-house talent that includes producers, animators, videographers and designers, we have lower overhead, which translates into more project flexibility and lower rates.”

The company recently moved into spacious new quarters in the city’s Slavic Village neighborhood, giving MadWerkz room to grow. MadWerkz also has a presence in Chicago.

“For what we do, we love Cleveland because of the resources here,” Matthews states. “The location is accessible, and there are excellent schools, like the Cleveland Institute of Art, turning out very capable students in the visual arts. In addition, Cleveland State and the University of Akron have world-class professors teaching film and animation.”

Source:  Joddy Matthews
Writer:  Lynne Meyer

If you are one of dozens of Greater Cincinnati and Northern Kentucky residents heading to the Interactive portion of the huge South by Southwest festival in Austin next month, you’ll find a little bit of home when you get there.
 
Venture development group CincyTech has secured a #SxCincy Haus -- space in downtown Austin for members of the Cincinnati community to recharge themselves and their devices during the interactive portion of SxSW this year.
 
Four local digital pros will speak on panels. Krista Neher of Boot Camp Digital, Jeff Busdieker of Possible Worldwide, Marty Boyer of Possible Worldwide and Glenn Platt, professor of Interactive Studies at Miami University.
 
In addition, CincyTech, the Cincinnati USA Regional Chamber and the Greater Cincinnati Venture Association, in partnership with U.S. Bank in Cincinnati, is helping to sponsor a Startup Bus. Twenty-five to 30 software developers, Web designers and business development folks will ride the bus and work on startup company ideas, which they will pitch to judges in Austin. Find out more and register here: startupbus.com.

Cincinnati is one of only 12 cities across the country hosting the national Startup Bus program.
 
In Austin each day of Interactive, CincyTech will host a #SxCincy Chat featuring a different digital expert from Cincinnati beginning at 4 pm at the #SxCincy Haus. The chats will take place after panels end and before parties begin each day and give SxSW attendees a chance to unwind while networking with other Cincinnati professionals.
 
#SxCincy Haus will be open from 8 am until 8 pm from Friday, March 9, through Monday, March 12. Participants can hang out, get work done, snack and rest up.
 
Additionally, CincyTech will host a #SxCincy Haus Party from 8-11 pm, Saturday, March 10, featuring Cincinnati beer and chili, music from Cincinnati bands and the opportunity to mingle with Cincy’s consumer, brand and marketing experts.
 
On the morning of March 11, founder and CEO of Cincinnati startup Venturepax will lead a kayak and standup paddle board outing on Austin’s Lady Bird Lake. Anyone interested in getting some fresh air should meet at the #SxCincy Haus at 10 am Sunday, March 11.
 
“We’re promoting Cincinnati as a city that understands the future of consumer interactive,” says Carolyn Pione Micheli, communications director for CincyTech. "We have a large number of innovative thinkers at huge corporations, digital agencies and startup companies. SxSW is a great audience with whom to share our story.”


Source: Carolyn Pione Micheli
Writer: Sarah Blazak