Phil Storage of StoreFlix
Phil Storage is founder of
StoreFlix, which offers a way to visually verify retail initiatives.
How did you start your business?
I’m a 23-year veteran of consumer packaged goods industry and clearly understood the need to visually verify retail initiatives. Up until now, there has been no user-friendly and fast way to collect, manage and communicate this information to sales teams.
How did you come up the idea for your business?
We started with the vision of being able to instantly see how products are merchandised at any retail location on the planet from the StoreFlix website. To do this, we invented a patent pending tagging process that assigned tags or labels to images and videos collected at remote retail locations. Once tagged, real-time reports can be created and the visual content collected can be shared on a social network for business.
What resources here did you take advantage of and how did they help?
We used several local resources, including local creative database/web developers and Fusion Alliance for mobile app development. In addition, we partnered with the city of Mason for office space and regional networking. We are providing Mason with the first social network for municipalities.
What inspires you?
We’re inspired to wow clients with our technology and to reinvent how companies manage retail execution. We invent everyday at StoreFlix and love it.
What’s next for you and your company?
Social, photo and mobile is where the web is going. We continue to innovate around these three key areas.
Interview by Robin Donovan