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Molly Berrens of Spotted Yeti Media

Meet Molly Berrens, founder of Spotted Yeti Media, which creates videos that help "bring big ideas into focus."

How did you start your business?

My background is in video production and I was previously working as a freelancer doing a mix of producing, shooting and editing. I wanted to transition from being a freelancer to a business and a brand. I met Spotted Yeti's co-creator, who enjoyed the shooting and editing aspects of video production, and that allowed me to focus more on producing, client relations and building a company.  

How did you come up with the idea for your business?

With the creation of Spotted Yeti Media, we decided to focus on short format videos mostly for web or live event delivery. Video is a large spectrum and we didn't want to claim to do it all. Video on the web is growing rapidly. It helps increase your SEO, shares your story, illustrates concepts and creates a brand personality. Also, there is a need for fresh, continual content. Our crews are generally two to three people, and by not having the overhead associated with commercial-end production companies or feature length projects, we can offer a professional quality video service at a reasonable price.

As for our name, all of our clients from the startups to the corporate companies to the nonprofits all have the same desire to share their story and increase their recognition. The Yeti is a legend and a memorable figure. So we came up with "Spotted Yeti Media—Show the World You Exist."

What resources here did you take advantage of and how did they help?

The growing entrepreneurial and startup community in Cincinnati has been a great resource. Not only are there many networking events and classes to take, but the people involved are highly ambitious and well connected. They have a genuine desire to help you succeed and we want to contribute to that growth in our community as well.

What would you do differently if you started your business again?

I would take more risks sooner.  

What's next for you and your company?

We are currently working on creating some video packages targeted toward the startup community. They are the ones who could use video the most to get their name, product or service known, but often times don't have the funding to afford a full production. Also, it's not just about having video, but creating strong content and presenting it in the best manner. Our job as a video company is just as much about educating our clients how to effectively use video as it is to create it.

By Sean Peters

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