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449 East Mound St.
Columbus, OH 43215
Got a crusty customer who doesn't think he should have to pay a late fee? PAKRA, using game technology, will help you train your call center people how to deal with Mr. Congeniality. Trouble closing phone-based sales? PAKRA says it can simulate the situations your new hires or current employees might encounter, through virtual interactions with virtual customers. The Columbus-based start-up can then provide reports describing the game player's tendencies in reacting to various situations data that an employer can use to improve training. Founded in 2008, the company's inspiration was not in IT, but aerospace -- think about the immersion learning inherent in a flight simulator. In early 2010, the company had six employees, plus a number of contractors. Major clients include Huntington National Bank.

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