Got a crusty customer who doesn't think he should have to pay a late fee? PAKRA, using game technology, will help you train your call center people how to deal with Mr. Congeniality. Trouble closing phone-based sales? PAKRA says it can simulate the situations your new hires � or current employees � might encounter, through virtual interactions with virtual customers. The Columbus-based start-up can then provide reports describing the game player's tendencies in reacting to various situations � data that an employer can use to improve training. Founded in 2008, the company's inspiration was not in IT, but aerospace -- think about the immersion learning inherent in a flight simulator. In early 2010, the company had six employees, plus a number of contractors. Major clients include Huntington National Bank.