Crown Equipment Corp., based in New Bremen, is putting a new economy spin on an old-economy industry. Already one of the leading lift truck manufacturers in the world, Crown wants to be the industry leader in application of fuel cell technology. With 8,000 employees worldwide, Crown is considered the seventh largest lift truck manufacturer, with 16 manufacturing sites around the world. The hydrogen fuel cells now being applied to its lift-trucks do everything a battery does, but can be refueled much more quickly using a hose from a tank, the company says. The goal: less idle time, less hassle, and less cost for its customers.