Youngstown Business Incubator
(YBI) portfolio company, OAREX
(Online Advertising Revenue Exchange), has become the world’s first futures-driven capital market for digital entrepreneurs.
OAREX provides capital to digital business owners – smart phone app developers, website and YouTube channel owners – that have sold advertising space on their digital property. “The market is futures-driven because the amount of capital provided to them is based on their expected future advertising revenues over the course of the next three, six, nine or 12-month period,” explains owner Hanna Kassis.
This makes funds more readily available to people and businesses who are scared away from banks because of the risk and cost associated with raising capital. “OAREX is neither a lender nor an investor,” says Kassis, who has personally financed his company. “[We] merely pay and guarantee digital business owners their future ad revenues today by providing them with lump sum cash up front.” Interested entrepreneurs can learn more from a video presentation at the company’s website.
Though OAREX is now in Delaware, the company remains a portfolio company of YBI and Kassis hopes to one day return to the Steel Valley where he taught economics at his alma matter, Youngstown State University
In the meantime, Kassis is happy to heap praise onto YBI, saying the incubator has played a “pivotal role” in the company’s success so far.
“They’ve been available as a resource for connecting OAREX with potential investors and clients, and providing tech support,” he explains. “Members of the YBI team have also helped in the development of the business model and tackling the complex issues of bringing the company to market.” Kassis continues, noting a YBI board member also serves as an advisory board member with OAREX. “The connection between the two entities is very strong and successful.”
Source: Hanna Kassis
Writer: Joe Baur