With current technology, retailers must negotiate each site individually on which they want to sell, requiring a lot of extra time and coordination.
Yet the Columbus-based company nChannel
has come up with a way to simplify the process. It has created a cloud-based service that allows retailers to connect all the sites and channels they must negotiate every day, making it easier and faster for retailers to navigate the system.
“It’s a unique technology that no one else is using in the marketplace, and a unique approach to multi-channel management,” says Lisa Steinhart, Vice President of Marketing for nChannel.
Steinhart explains how the new technology helps retailers function better from day to day. “I have to go to Amazon, enter all my images, prices, inventory, etc., and then do the same thing on eBay, Walmart, my retail store, and so forth," she says. "If you really want to be a retailer you have
to be both online and at your store, and you’re also trying to compete with everyone else who has web presence. We help connect all those systems, knit them together.”
Steinhart says, “Today, companies have two options. They either hire a developer (expensive, time-consuming, a major disruption), or choose products that already work with what they have. Maybe they’re not the best products, but the integration is possible. The advantage of nChannel is that it’s low-cost, quick, and gives companies the ability to use the system in which they’ve invested.
The nChannel site was launched in January of this year, and can be purchased directly from nChannel or through resellers. The company has landed two large customers -- one is an NFL team and the other is a large triathlon organization. nChannel will enable the latter to connect all their race locations and inventory.
Source: Lisa Steinhart
Writer: Catherine Podojil