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Startup offers consumers chance to Kapture every moment, garners Mashable attention

If you’ve ever had a brilliant idea, serendipitous conversation or inspirational moment, only to be thwarted by the inability to write down what was said, your worries may be coming to an end.
Kapture, a new wearable audio recording wristband, allows you to save and share what was just said. Buffering 24/7, the wristband saves only the last 60 seconds of audio with a tap of your hand.
“With Kapture, those you-just-had-to-be-there moments are actually available to share with others,” says Mike Sarrow, co-founder of Kapture. “Rich conversation can now take a higher spot within our overall communication mix.”
Since the wristband’s recorder is constantly running, users don’t have to worry about disrupting a moment by getting out a smart phone. The device records over itself after each 60-second interval, allowing the user to save only the moments they wish to remember.
“If you never tap the product (there are no buttons or screens - only a tap interface), nothing is ever saved,” Sarrow explains. “We want nothing to do with big data or continuous recording. We are about the good stuff.”
Founded here in Cincinnati in 2011 by Mike Sarrow and Matthew Dooley, Kapture launched a Kickstarter campaign last week in an effort to gain support from consumers and create a groundswell around the new technology. The campaign runs through October 2, 2013, and seeks to raise $150,000 to help launch the product worldwide. Following the Kickstarter campaign, the device will go into production with a planned launch to the public in March 2014.
“Most startups will tell you fund-raising never ends. And because we bit off a tremendously complex project, we're in the same boat," Sarrow says.
Sarrow and Dooley attribute much of their ability to secure funding and grow their business thus far to being a part of the emerging entrepreneurial scene in Cincinnati and tapping into all of its resources.
“It might be the best part of starting a company in Cincinnati,” Sarrow says. “It is a very closeknit group willing to help at every turn. Cincytech was our first investor and is leading our seed stage funding round. The Brandery has continued to give us ad hoc guidance along the way, and we are now a project working out of Cintrifuse. We love the support Cincinnati has offered, and we love the partnerships we have in place.”
As Kapture has continued to grow, more and more people are taking notice. In less than a week, the Kickstarter campaign has reached more than one third of the target goal and the company has found itself on the front page of the highly touted tech website Mashable. To find out more about Kapture, visit the Kapture Facebook page.

Michael Sarason
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