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First Student and Cincinnati Public Schools team up to provide new technology for students, parents

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First Student, a Cincinnati-based corporation focused on transportation services for school districts, is partnering with Cincinnati Public Schools (CPS) to roll out the ZPass for the 2013–2014 school year. ZPass is a new technology that allows schools, parents and caregivers the ability to “take the guesswork out of the bus stop, and give parents comfort in knowing their child got on or off the bus as scheduled," according to First Student.
 
With ZPass, each student is issued a unique ID card, which is scanned when they enter and exit the school bus. Each time this happens, the time, date and location is logged and transmitted to a secure database. School administrators, as well as parents, can access the same system to see when and where a child has entered and exited the bus. Parents can also register to have the information sent instantly by text messages or push notifications.
 
“Cincinnati is one of the first locations to have this technology,” says First Student spokesperson Jen Biddinger. “After a successful pilot program last school year, we are in the process of rolling it out on a wider scale.”
 
“By the beginning of October we will have grown it to 12 schools,” adds John Davis, Director of Transportation for CPS, “and our outlook is that we will initiate other schools and go district-wide by January of 2014.
 
“We were looking for something that could better track student ridership and provide information for parents,” continues Davis. “The ZPass allows a parent to estimate when a bus will arrive at a particular bus stop even in adverse weather conditions.”
 
“As a district, we understand that technology is changing our lives rapidly, and we want to harness the power of that technology across the board, be it in operations, such as in this case, or in the classroom,” explains Janet Walsh, Director of Public Affairs for CPS.
 
“We’re moving forward rapidly with using various kinds of blended learning models, which use technology in different, more sophisticated ways,” Walsh notes. “It’s an exciting time, and we are embracing it as a district.”

Michael Sarason
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