, a Toledo-based social payment company, has launched a private label group payment API for developers to allow for cost splitting and social payment functionality on any ecommerce website or application.
“We built it because we heard from a lot of customers saying they liked they idea,” says founder Brandy Alexander-Wimberly on her way to the company’s sister headquarters in Chicago for another round of funding. “What we have developed is the ability for a company to go to our website and launch a crowdfunding transaction with a custom API.” This makes for easier, secure transactions between the end-user and company.
Supported in part by Rocket Ventures
and a group of private investors, Wimberley says Buyvite’s latest development is a stepping-stone to allowing social payment transactions between anyone who visits their website. “The hosted payment page is what we’re coming out with in the next couple of weeks,” she explains.
For example, this will allow anyone to seek reimbursement for events or presents where the costs were split amongst a group of people. In fact, that’s how Wimberly originally came up with the idea. After spending money to pay for her friends’ concert tickets, Wimberly thought there must be a better, organized way to get paid back.
“We feel like people are going to expect this functionality,” she says. “They may not yet, but we really feel this functionality will need to be done, and we do it the right way.”
Source: Brandy Alexander-Wimberly
Writer: Joe Baur