Offenberger & White, Inc.
, or "OffWhite" for short, is making waves in the small- and medium-sized business community with the expansion of its cloud-based platform, Ed.it2, which offers users without programming skills an integrated dashboard to manage communications functions, email marketing and social media.
“Our expanded platform is an outgrowth of our original website content management system,” explains OffWhite co-founder Bill White. “It’s an affordable, cloud-based solution, easy to use, scalable and very broad in what utilities you choose to switch on.”
Users frustrated with complicated, expensive marketing platforms that require programming will be delighted with OffWhite's simplified experience. “The user can access all digital media pathways via a single dashboard,” says White. “This includes website content, blogs, Facebook, LinkedIn and many other functions.” White insists users will not need an IT staff to manage the Ed.it2 cloud.
The cloud-based expansion is the latest evolution of Ed.it2, which OffWhite has continually optimized since the platform's launch 10 years ago per the request of a Japanese client. “Since then, it has evolved with new features and utilities as the industry evolves,” notes White.
Now, small- to medium-sized businesses that lack the budget for expensive content management systems can opt for OffWhite's services. “We have an affinity for emerging growth and small to medium businesses, especially technology companies,” says White. “They need common sense solutions for tapping into their own websites and social media without lots of infrastructure. That’s just a fraction of what Ed.it2 offers.”
Source: Bill White
Writer: Joe Baur