Northeast Ohio has expanded its business attraction efforts outside of Ohio, hiring a full-time director to lead an international marketing program designed to attract two to four new companies to the region in the next two years.
Team NEO, a business attraction organization that represents the region's largest chambers of commerce in a 16-county area, last month hired Bernardine R. van Kessel as Director, International Business Attraction. Team NEO also has contracted with PM&P Consultants of Germany to act on its behalf in Europe.
The initiative is financed by a $1-million, two-year grant from the Cleveland Foundation and is intended to reach out not only to European companies but to business interests in Canada and China for renewable energy, biomedical and advanced manufacturing opportunities.
Carin Rockind, Team NEO's vice president of marketing and communications, noted that a new Team NEO report issued last month demonstrated that northeast Ohio is well-positioned for "clean tech" growth. Those industries now represent $12.5 billion, or 7.5 percent of northeast Ohio's economy, but are expected to grow more than 20 percent in the next five years.
"Northeast Ohio in particular has the benefit of tremendous access to transportation systems in terms of rail, highway and port access," she says. "Then, our workforce is accustomed to these particular (high tech) industries."
Rockind says Team NEO has set a first-year goal of 10 "hard leads" (a company that could bring at last 20 new jobs to the region and commit to at least $1 million in capital investment) -- and a goal of 12 such leads in the second. The organization also is developing a process to work with foreign businesses that aren't ready to open new offices here but are interested in U.S. partners.
Sources: Carin Rockind, Team NEO and http://www.clevelandplusbusiness.com/
Writer: Gene Monteith