The flashy businesses may get the most buzz. But sometimes it's the simple, everyday product or service – offered consistently and dependably over decades – that creates the best prospects for long-term growth and success.
Magnum Magnetics, based in Marietta, is one of those businesses. The privately owned company, founded in 1991 manufactures high-quality, flexible magnetic products for a variety of commercial and retail uses.
Among the company's most common customers are commercial printers who create everything from magnetic ads and menu boards to nameplates and refrigerator magnets sold business-to-business or directly to consumers.
"We are the leading manufacturer of flexible magnets in the U.S.," says Joe Stout, company Director of Marketing and product development. "We both manufacture and develop products for the market."
Some of Magnum Magnetics more popular materials are those that can be used in printers. The company sells sheets that can be used in offset, screenprint, flexo, inkjet, and digital printers. The company also sells NatureMag™ Magnets that can be manufactured using up to 85 percent preconsumer recycled materials.
Magnum Magnetics' client base is international and the company has grown over the years to meet demand. The company started out with a 10,000 sq.-foot-facility in Marietta, where the company HQ is still located. Following several expansions, it now operates out of two facilities, with the second one in Caldwell, totaling 160,000 sq. ft.
So what's the secret behind that growth?
"I would say our focus on customer service and quality has led to our growth, and our ability to develop products that solve problems that customers have," Stout says.
Source: Joe Stout, Magnum Magnetics
Writer: Feoshia Henderson