is more than a branding firm that produces client-driven work. It’s a creative community of individuals with a propensity to improve the Queen City.
“It’s really just part of our culture to engage in our community in a really significant way,” says Steve McGowan, executive creative director at Landor. “Anyone in our building, any of our associates—if they have a concept, they’re free to bring it to us, and we almost 99.9 percent participate and help them make a difference in the community.”
The company’s partnership with Dress for Success Cincinnati
, a non-profit aimed at increasing women’s confidence by providing professional attire and job-readiness coaching, will celebrate four years together today at the organization’s annual fashion show at the Hyatt Regency Ballroom downtown.
“There’s something great about the Dress For Success partnership in that the power in branding is to make that human connection—that really authentic connection,” says McGowan, adding that everything DFS believes in was reflected in the design decisions and ultimate feel of the event—from centerpieces to invitations to the show. “There’s a synergistic relationship that happens when something like this comes together, so when we do find those relationships, we hold on to them yearly because we know we’re helping to empower women, and in the process, empowering our designers to make a change and make a difference.
For Jessie Zettler, Landor’s associate design director, the fashion show is a particularly gratifying event, because DFS clients are able to walk the catwalk and share their personal success stories.
“We really believe in the power of design and creativity—change the world for the better,” Zettler says. “And a lot of the efforts Landor is investing in are great examples of that. When you see all that hard work, the blood sweat and tears come to life, it’s so fulfilling for all of us.”
By Brittany York