Success didn’t come in a blinding “aha” moment, but Andy Zsinko ultimately met a challenge from a buddy to create a unique, long-lasting motorcycle paint job.
Zsinko, founder and chief executive officer of Darkside Scientific
in Medina, initially created a sprayable photoluminescent coating that made the motorcycle dazzle. The problem was that it looked that way for only a short time.
After several months of tinkering, however, Zsinko created LumiLor Electroluminescent paint, which continues glowing when electrically energized. It’s the world’s first and only such specialty coating, and the company has several patents pending for it.
Electroluminescence is an optical and electrical condition created when a material emits light in response to an electric current, explains Scott Smith, Darkside Scientific’s vice president of sales and marketing.
“Our LumiLor Electroluminescent paint is activated by an electric current and lights up with simple driver electronics,” he says. “A basic electronics package retrofitted on a motorcycle or car is all that’s needed.”
Smith notes that the new paint can be used to create different special visual effects. “You can paint multiple fields on your vehicle to animate your paint job, and strobing and sound activation are also among many possible electronic effects with LumiLor.”
The company is developing a network of auto and motorcycle shops to become licensed to apply LumiLor paint. “We’re choosing partners carefully, based on their experience, expertise and capabilities,” Smith explains. “They’ll go through special training and a rigorous certification process to ensure that the work they do represents the quality brand image we’re looking to portray.”
Darkside Scientific plans to make a big splash this March by debuting the world’s first fully electroluminescent-painted motorcycle at Daytona, Florida’s, special Bike Week.
The firm, which was established in 2011, has six employees and plans to expand as business grows.
Source: Scott Smith
Writer: Lynne Meyer