Cincinnati : Innovation + Job News

Students and faculty have launched their first mobile app suites out of the new UC App Lab on MainStreet.

The University of Cincinnati opened the App Lab, a campus mobile application development center, a little over a month ago. It's a physical space where students, faculty, staff and alumni can develop apps for smartphones and tablets. It's located with ResNet and MobileCats wireless store on MainStreet, and is the only space of its type in the region.

The first two app suites are geared toward the campus community. One is for current students, while the other is for alumni.

Through Blackboard Mobile Learn, current students can access a UC campus map, check grades, track shuttles, access university sports and campus news and events. The app is free for current UC students. The Alumni app accesses campus news and networking events. It allows alumni to donate to the college, volunteer at the college, and connect with other alumni via their social networks, among other features.

This is the just the start for the App Lab, which is working with local businesses and organizations to create new mobile apps.

"We are moving pretty fast," says Nelson Vincent, vice president of UC Information Technologies. "We're working on a second release of the alumni app, and working with some startup companies to see if they are a good fit."

The App Lab is a way to cultivate the region's mobile app development talent. It's a growing part of web commerce and everyday life for millions of smartphone users. In 2012, the average person used some form of mobile 127 minutes a day, Vincent says.

"It's a real generational shift," he says. "Who doesn't have a smartphone today with apps on it? And folks who do this work in Cincinnati are in very short supply."

As the app development program matures, UC is considering partnering with private businesses for mentorship and co-op opportunities.

"This is a really exciting time," says Vincent. "A community of people are coming together to make this happen, and we think this is going to take off."

By Feoshia H. Davis
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This week, Detroit-based Digerati launched its Intern in Ohio program to the public, which is sponsored by the University of Toledo. Like eHarmony, the program uses an advanced matching algorithm to match students with internship opportunities.
 
Intern in Ohio is free to both students who are looking for internships and businesses who want to post internships. To register, students and employers visit Intern in Ohio’s website to sign up and create a profile or post internship opportunities. Students fill out a short questionnaire about their preferences, and employers share information about the position. The system then identifies the top seven matches for each student, as well as for each position. When the match is made, both the student and employer are notified, and they must show interest before any contact information is shared.
 
“We encourage diverse companies—large and small, for-profit and nonprofit, government and corporate,” says Wendy Pittman, director of Digerati’s Classroom to Career. “It’s a great chance for employers to broadcast their company and internship program across the state and reach a larger pool of applicants.”
 
Only companies in Ohio can post opportunities to the Intern in Ohio website, but all types of internships are welcome. There are posts for marketing, engineering and social media, among others, says Pittman.
 
The program is open to all students who live in Ohio, whether they’re in-state or out-of-state students. Research shows that not only do internships often lead employment offers after graduation, but that students are more likely to remain in an area where they held and internship.
 
“This is the first replication of the Classroom to Career technology from Michigan to Ohio,” says Pittman. “Experiential learning is a game-changer; and we’re looking forward to working with smaller communities to make a difference.”
 
In 2011, Digerati launched its Intern in Michigan program, which has resulted in more than 127,000 matches and introductions between students and employers. Over 1,000 Michigan businesses have posted 4,824 internship opportunities, and 1,049 colleges and universities in the state use the site.
 
Full disclosure: hiVelocity's parent company, IMG, supplies content to Intern in Ohio on a contractual basis.
 
By Caitlin Koenig
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What comes to mind when you see the name Spotted Yeti? Is it a purple polka dot Sasquatch?

While that’s not quite the direction Molly Berrens, CEO of Spotted Yeti Media, had in mind, you wouldn’t be alone in that misconception.

“It’s a play on words,” Berrens says. She says the idea came from a Mitch Hedberg joke that claims Bigfoot is naturally blurry, so it’s not the cameraman’s fault that the image isn't in focus. While Berrens didn’t immediately embrace the name, she came to appreciate its double meaning and is proud to work under the banner.

Spotted Yeti is a video production studio based in Newport. Their expertise lies in short-form videos that are intended mainly for the web and live events, with a client list based in the corporate and nonprofit sectors.

Their offered services include documentaries, company overviews, client testimonials, green screen productions, animations, video blogs (or "vlogs") and instructional/training videos—but they have the capacity to handle many projects beyond those already offered. To stay appealing for most web users, the videos are typically no longer than four minutes.

Most of Spotted Yeti's featured videos showcase its clients’ personalities, which makes the work it provides a great way to represent businesses and charities.

If you're interested in what Spotted Yeti does, it offers qualified students internships where they can hone their craft in a professional studio.

“Not many people have ‘spotted’ a yeti,” Berrens said. “Our company motto is ‘Show the world you exist’ so you can bring a big idea into focus.”

By Sean Peters

The Hamilton County Business Center is Cincinnati's oldest incubator, and has evolved over the decades as the economy has changed.

Startups are leaner and meaner now than ever before, and HCBC is piloting the region's latest coworking space, where small businesses can get many of the benefits of being in an incubator without the higher overhead.

HCBC's CoWorks had a very quiet launch late last fall. With three businesses in the space, which is located in Norwood, Executive Director Pat Longo is now getting the word out about HCBC.

"This has grown out of our affiliate program," Longo says. "There were companies that weren't yet ready to apply for the incubator but they wanted to be around it."

HCBC has recently upgraded its conference room space, which has been attractive to small companies like SCORE, SBDC and Meetups that want to present themselves more professionally, says Longo.

HCBC has 45 companies that last year generated over $18 million in revenues, accessed over $8 million in capital and created nearly 50 jobs.

Renting CoWorks space on a month-to-month basis starts at $75 per month, and includes:

• 24-hour, 7-day-a-week access
• WiFi
• Concierge and receptionist services
• Free parking
• Fax, scanner and copier services
• Kitchen
• Up to four hours per month of conference room use
• A mailing address

"We talk about having an entrepreneurial ecosystem, but I like to think of (HCBC) as a coral reef," Longo says. "We have a lot of life, people can grow, there is lots of nourishment and places to go and hide if you need a quiet place to work."

CoWorkers will have access to the incubator entrepreneurial atmosphere, programming and resources. Some are free, while others have a fee attached.

"They'll get the benefits of being a client," Long says. "And we hope when they are ready, they'll move into the incubator."

Currently, there is space for about 12 companies, with potential room to grow. Interested businesses can find out more on the CoWorks website, where interpreters can fill out an application.

By Feoshia H. Davis
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Wearable tech is emerging as the "next big thing" in consumer technology. And a trio of Cincinnati entrepreneurs are developing Nugg-it, a wristband that will easily record snippets of everyday conversation, and investors are taking notice.

Nugg-it has raised a total of $250,000 raised from CincyTech and Design 2 Matter, a Silicon Valley-based industrial design firm. That's part of an ongoing $600,000 investment seed round. Design 2 Matter is also designing and building the device.

"[Design 2 Matter] has a very successful track record of bringing products from concept to shelf," says Nugg-it's co-founder and social media entrepreneur Matthew Dooley.

Nugg-it is meant to be worn 24 hours a day. It records live conversations on a 60-second loop, continuously saving them in one-minute "nuggets." To save a memorable part of a conversation, the user touches the device to save the last minute of buffered memory. That recording can be sent to a smartphone, and through an app can be edited, saved and shared.

"It's a smaller, lighter weight band," says Dooley. "Right now, we are trying to focus a lot of attention on design. It has to be something that is stylish and comfortable to wear. A lot of the functionality is off the shelf, but we're putting it together in a new way."

Dooley is working with former Procter & Gamble brand marketer and engineer Mike Sarow to develop the device. Plans are to deliver the final concept in March, and introduce it to the market by December, Dooley says.

"It occurred to us that there are a lot of circumstances in life where we want to remember and share something that was just said—a clever phrase in a meeting, something adorable from our 3-year-old, words of wisdom from a mentor—but we can't 'capture' it," Sarow says. "Now you can."

Nugg-it is CincyTech's first consumer electronics device investment.

"With the rise of the Nike FuelBand and smartwatches such as Pebble, wearable technology is projected to be a $7 billion market by 2017," says CincyTech's Executive-in-Residence Doug Groh. "We expect Nugg-it to help drive that growth and to do for short audio files what Twitter has done for 140-character content."

By Feoshia H. Davis
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Mark Fischbach of Milford, Ohio, launched a successful career playing video games and yelling at his computer as a YouTube partner. His channel, Markiplier, features videos of Fischbach playing video games while providing—well, let's call it lively—commentary. The distinctive thing about Fischbach, though, is his strikingly deep and commanding voice.

His YouTube channel gains subscribers at a steady rate. With nearly 150,000 subscribers, Fischbach has garnered more than 23 million views on his hundreds of videos. "Random Horror Reaction Compilation #2," for example, which consists of a little more than four minutes of Fischbach commentating as his video game characters witness scary scenes from games like Death of the Dream 2, Fibrillation and Creepy Zone, has been watched more than a quarter of a million times.

This local gamer with “an ego the size of the moon” (according to his YouTube’s homepage) has also raised more than $21,000 for various charities that mainly focus on cancer research. He does this in memory of his father.

Though Fischbach started his YouTube venture less than a year ago, his girly screams and unexpected jokes attract a large demographic of video game enthusiasts with a sense of humor. In this day and age, nearly everyone can find at least one kind of video game they enjoy, which makes Fischbach’s territory an ever-expanding kingdom of nerdiness.

By Sean Peters

Public schooling is multi-faceted, and each state legislature has a particular way of governing its districts.

Public schools are a large part of state budgets and efforts, and most years, there are new regulations for administrators and teachers to comply with. Many new rules—implementing an anti-bullying program, for instance—comprise of educational and professional development and reporting and tracking.

Taken together, each mandate can take up a lot of time, which leaves teachers struggling to do what they to best: educate children.

One Cincinnati company is growing by making it easier for K-12 schools to manage those mandates. PublicSchoolWORKS offers schools a suite of web-based software and ongoing support in the areas of staff and student health, safety compliance and behavior programs.

Founded in 1999, the O'Bryonville-based company has two software suites: EmployeeSafe and StudentWatch. PublicSchoolWORKS has clients in the Cincinnati area, but it also serves schools across North America. Its resources include written plans, forms, training courses and other content that school districts need in order to succeed.

PublicSchoolWORKS was developed by a team of actively employed school administrators. It's CEO, Steve Temming, has more than 22 years of experience working in public schools, including administration.

"We create complete programs that address the needs of a district, not from a strategy standpoint but from an implementation standpoint," says PublicSchoolWORKS' Vice President Tom Strasburger.

The company is constantly monitoring state legislatures to assure its custom-content software continues to meet school districts' needs. PublicSchoolWORKS also offers ongoing service support to help districts get the most out of the software, Strasburger says.

"We provide a signature product that completely addresses school issues," Strasburger says. "By knowing legislation and meeting that legislation, the system is built to manage what is expected of the school. It's virtually hands off, so (teachers and administrators) can do their jobs."

It's because of the system's automation and completeness that the company rarely loses a customer. Public School Works is growing with its own sales, support and research groups, in addition to IT. Not only are its services growing, but PublicSchoolWORKS is also physically outgrowing its current office space, and could soon move into a new, larger facility.

By Feoshia H. Davis
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The discovery of a great local act or a hot new bar should be shared, says Impulcity founder Hunter Hammonds. Immediately.

And it is. Thousands of smartphone users have downloaded the mobile application of the Brandery-trained startup since it launched on iTunes early last week.

An update to the app could drop as early as Wednesday, which would bring significant improvements to the mobile aggregator of entertainment venues. And the new company is hiring, too. They're looking for an Android app developer and an "artist content intern"—someone to write content about venues and events.

Hammond’s team, which includes co-founder Austin Cameron and iOS developer Eric Ziegler, is fine-tuning a VIP program, which will Impulcity users to check-in at a venue and avoid cover charges or receive other VIP benefits. They’re working on more robust context for events, including the ability to play the music released by a new band and produce background on an entertainer or a venue. The app will offer rankings and suggestions based on users’ past choices and an interactive calendar for entertainment-seekers who plan ahead.

Hammonds and his team maintain strong partnerships with venues—they're always asking how they can make the app more useful. “People are tired of the traditional ways of finding stuff to do,” he says. Impulcity will evolve until it captures each city’s unique culture.

Impulcity's short history is one of long-into-the-night planning. Hammond’s team scrapped the first version of the app in September, and rewrote it in a four-day marathon coding session. Their retooled version received Brandery approval in October, and they continued to tweak it until their Feb. 12 launch in the iTunes App Store.

They've raised a reported $400,000 and are seeking new office space. “Our goal is to build, and to last,” Hammonds says. “We have no plans to be absorbed into anything else.” He’s still not sharing his revenue model, but said Impulcity will approach profit-making differently than other social media products.

“We’d love to hire fresh college kids, but universities are teaching them outdated stuff,” Hammonds says. Advice from Hammonds: Learn to make use of Objective-C,  Java and jQuery. And hurry. He really wants to find an Android developer to help them expand their reach.

By Gayle Brown

Miami University junior Samuel Frith was on vacation three years ago, and spent a little too much time in the sun. Today, when the rays get a little too intense, he relives a painful part of that vacation.

"My lips are very sensitive when I'm out in the sun," he says. "I get really bad sun poisoning and blisters when I go out in the sun."

Frith went through all of the cosmetically available lip balms around, especially those with high SPF levels, but they just didn't work.

"I wasn't getting any relief," he says. "I even tried the brands that were SPF 30 or 40."

Last summer, he decided to take things into his own hands, and create The Ultimate Lip Balm. It's a balm that would help sun-sensitive people like Frith. Active outdoor types could also use it, and it even has medical applications—chemotherapy patients often get severely dry lips during cancer treatment, and they could benefit from Frith's balm as well.

Frith, a finance and entrepreneurship student, was one of the top winners during this month's Innov8 for Health business pitch event. He was one of four $1,000 prize winners in the student track.

Frith's past experience includes working on a cosmetic lotion project for GA Communications in Chicago, which helped him learn about the process of getting a facial care product to market.

"I did a lot of reading and research about the FDA and regulation of product claims," he says. "While I was there, I learned about SPF, sun care products and the facial care industry."

After doing further Internet research, Frith decided to work with a Cedar Rapids, Iowa, company—Raining Rose—to develop the lip balm. Raining Rose is a small, custom lip balm manufacturer known for using organic and natural ingredients. The company and Frith are working to develop a formula aimed at making the lip balm last longer, and therefore, be more effective, Frith says.

"After SPF 30, [sun protection quality] plateaus," Frith says. "You have to come up with other ingredients that will stick better on lips, or attributes other than SPF to make a higher quality lip balm."

Currently, he's working to raise $15,000 for product testing. He hopes to get The Ultimate Lip Balm onto lips by late fall.

By Feoshia H. Davis
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More and more, Cincinnati is recognized as an ideal city for startups, filled with resources for those interested in establishing their new ideas in the professional world. But what about independent artists intent on making and distributing their wares? For them, there’s CNCY MADE.

“The core idea is that we want to be able to start making connections in the local community to assist people who might be making their own physical products, but need help in figuring out what is needed to step up in scale,” says Matt Anthony, who is spearheading CNCY MADE. Anthony is one of the founders of Losantiville, an Over-the-Rhine based design collective filled with UC DAAP graduates.

Right now, CNCY MADE is only collecting information. Interested to see what the turnout will be, CNCY MADE is gauging the community’s interest and compiling intelligence on what supplies are widely available within the I-275 loop.

Whether you’re a creative designer with an idea for a product line, a manufacturer or have access to bulk raw materials, CNCY MADE wants to hear from you—if the project picks up momentum, it could be an invaluable resource for the city.

“We have great support for people who understand branding and consumer packaged goods,” Anthony says. He adds there is “a steady stream of creatives and students coming up with solid product line ideas and even prototypes who just can’t figure out the next step to scaling production to make a functioning business.”

CNCY MADE will not only connect makers with necessary contacts, it will provide a heads-up on what expenses to expect.
“The website could be a tool for actually connecting or just getting the details necessary to attain capital,” Anthony says.

“What we find in these early stages will determine some of the outputs for CNCY MADE.”
 
To get involved with CNCY MADE, visit their website and fill in the details.

By Sean Peters

Ignite Cincinnati, which celebrated its eighth edition Jan. 30, is a fun, enlightening way to interact with creative locals.

Composed of presenters who share their ideas, accompanied only by slides and audio, Ignite Cincinnati takes its format from the larger event that is mirrored in cities across the nation. There’s simply not enough time in a creative informational seminar for everyone to have 15 minutes of fame these days, so Ignite Cincinnati trimmed it down to five. From business pitches to comedic farce, presenters’ subjects are not restricted to any specific themes.

“There have been so many memorable moments,” says Ignite Cincinnati’s organizer and producer, Joe Pantuso. “The most daring 'talk' of the evening was probably Daniel J. Lewis who stood on stage for five minutes and didn't talk.”

The title of Lewis’ presentation? "Five Minutes of Awkward Silence."
 
Of course, there are many (more enlightening) topics to enjoy. Pantuso says that, after eight events, Ignite Cincinnati has featured more than 100 talks.
 
“I first discovered the concept when I was doing research into what makes startup ecosystems effective in other towns,” says Pantuso, who heard about the Ignite series from a friend who’d experienced it in another town. “This was in 2009, before the new activity we have around startups in Cincinnati was catalyzed by Cintrifuse and the Brandery.”
 
Encouraged enough to scout for locations, he found success at the Know Theatre, in Over-the-Rhine.
 
“I never really know what is going to happen,” Pantuso says. “I have the presentation titles in hand…but I never know exactly what the speakers are going to say, or how the crowd is going to respond. This is probably my favorite aspect of the event, the thing that makes it magic for me.”

Anyone interested in participating in the next Ignite Cincinnati, visit the website at ignitecincinnati.com, where you’ll find all the information you’ll need to give your own presentation. Volunteers are also always welcome to help manage future events.

By Sean Peters

Xavier University grad and entrepreneur Matt Dooley is giving back to the university. This time, he's not a student but an instructor.

Dooley, who in 2011 launched a social media agency called dooley media, now teaches a social media marketing course he developed for Xavier's MBA program. This fall will mark his third year teaching the course, which was recently accepted into the lineup of Xavier's MBA electives after an experimental period.

The course centers on the changing and emerging social media marketing space. It's a real-time, real-world course that teaches students to create, analyze and and adapt social media campaigns across platforms. Dooley approached the university about the class, hoping to contribute to an existing course. Instead, he was asked to develop one himself.

"I think the underlying motive was simply that so many people were talking about social media and trying to figure it out," Dooley says. "That prompted me to send that email, to see if there was an opportunity to build dialogue around social media's best (and worst) practices." He graduated from Xavier with a BSBA in finance and an MBA in marketing.

Throughout his course, Dooley shares his own experiences in the working world, managing and developing social media campaigns for small- and medium-size businesses. Dooley also writes about social media marketing for the online publication Cincinnati Profile.

The course has featured numerous experienced speakers, including social media marketing experts from companies and organizations like Caterpillar, Waste Management, Yelp!, Microsoft and Obama for America.

The course emphasises on meeting real-life challenges, and in one project, help solve a marketing challenge 3M presented to the class. The challenge related to helping the company better sell a new suite of computer privacy and protection products.

"It's a real-world course," Dooley says. "I think it's going against the nature of social media to be any other way. It's as interactive and fun and lively as possible."

By Feoshia H. Davis
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Venture for America, a non-profit group that places new college grads in startup companies, is coming to Cleveland. The New York-based organization focuses on placing new college grads in jobs at startups in cities with a low cost of living and in the process of revitalization.

“The goal is to create young entrepreneurs,” explains VFA vice president of corporate development Mike Tarullo. “Too many of our best and brightest are going into big firms and too few are going into growth businesses and startups.” Ultimately, the hope is that the fellows will become successful entrepreneurs themselves in the cities where they are assigned.
 
The VFA team scours college campuses for recruits. The grads then spend two years in startup or growing companies, getting hands-on experience in developing a company. The employers pay the fellows $36,000 a year.
 
VFA launched 18 months ago with 40 fellows in five cities: Cincinnati, Detroit, New Orleans, Providence and Las Vegas. This year the organization expanded to Cleveland and Baltimore. The concept is modeled after the Teach for America program, which places new teachers in underserved schools.
 
“We identify cities that are kind of reinventing themselves through entrepreneurship industries,” says Tarullo. “A lot of it is about preventing brain drain.” The VFA wants to create 100,000 new jobs by 2025 by helping young companies expand and train new college graduates to become business builders and job creators.
 
The organization has identified 25 possible Cleveland companies, and Tarullo has already talked to more than 10 companies that are interested in hiring a fellow. “They are all different sizes in all industries,” he says. “The common thread is great leadership and exciting growth opportunities. The fellows can cut their teeth and spend a couple of years learning and growing.”
 
VFA plans to send eight to 10 fellows to Cleveland each year. Tarullo has relied on area support organizations to identify companies. “JumpStart and Bizdom have played a huge role,” he says. “They have welcomed us to the community and introduced us to the right people.”

 
Source: Mike Tarullo
Writer: Karin Connelly

While Cincinnati is known for its larger, highly experienced branding and marketing companies, there is a talented force of creative entrepreneurs who work with well-known brands across the county.

One of these marketing entrepreneurs, Mike Zitt, is working with other local creatives to form a group that can offer a wider range of services. This emerging group, called Complete is a way to be more competitive and act as a one-stop shop for brand development and support across platforms.

In addition to Zitt's, companies included now are:

Centogram - Technology Company, Jerod Fritz
Barkan Agency - Media Buying, Michelle Barkan
Wise Productions -  Project Services, Tara Ackerman

"We benefit from a shared short-hand way of doing business together which is more efficient and enjoyable. Different then working with a team of employees, as small business owners, we are more passionate and committed and don't waste time jockeying for the corner office or get bogged down with internal company politics. We know how to run our own businesses well since we have done it successfully for a combined 35 years on our own," Zitt says.

Mike Zitt Inc., specializes in digital marketing with an emphasis on mobile app development. Zitt, originally from Cincinnati, worked in Chicago for eight years. He started out in printing and eventually worked for a company as a production artist and art director.

He eventually started his own company, and in the end, decided to bring it to Cincinnati. His hometown had the right mix of talent and affordability, he says.

"It was easier to start a business here because expenses and labor rates are lower," says Zitt, who is also president of the Cincinnati Chapter of the American Advertising Federation. "I maintained most of my clients when I moved here." 

Zitt has worked fo clients covering a wide range of businesses, including TimeWarner, Aetna, Discover, United Way, Car-X, RE/MAX and Wrigley.

He was an early adopter of mobile app development—in 2007, he entered an early partnership with Jumptap, the leading mobile advertisement network. Since then, his company has designed more than 200 rich media mobile ads, including more than 30 mobile ads for major companies like Dunkin' Donuts, Lexus, Honda and P&G. He created and delivered to the public one of first rich mobile ads with Dunkin' Donuts' “Frost” campaign with Jumptap.

His company is also moving into educational innovation. He's working with some area colleges to create educational support apps.

"Those will be completed very soon—we're working on creating training tools for teachers and classroom work," Zitt says.

By Feoshia H. Davis
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Riding a bicycle can be dangerous, especially when people increase their likelihood of injury with two habits:
 
• Not wearing a helmet
• Listening to music with earbuds
 
Bipo solves both of those problems.
 
By locking earbuds into the vents of a helmet, the music that plays through the tiny speakers creates non-distracting background noise. As a result, the tunes are not blasted directly into your eardrums, making you much more perceptive of potential peril on the road.
 
The device does not require you to alter your helmet in any way, and the earbuds are easily removed once your ride is through. Bipo is a simple, ingenious way to safely enjoy music while cycling.
 
Developed by Noel Gauthier of The Launch Werks, a member of the Losantiville Design Collective, Bipo was first developed as a personal life-hack.

“The prototype was something I used for myself,” Gauthier says. “ But people kept asking me about it.”

After mulling it over, Gauthier decided to capitalize on his creation and began to seriously design Bipo with his business partner, Matt Anthony. This resulted in a six-month creation phase, where the duo worked on the schematics and conceptualization in between other projects.

Gauthier found the best way to convince cyclists of Bipo’s merits was to simply let them try it. Every response seemed to be positive. Not loud enough to be a distraction, the Bipo enables earbuds to produce abundant audio for ideal biking enjoyment.  

Gauthier later realized he had unintentionally made a device that not only enables cyclists a safe means of hearing music, but also encourages more consistent helmet use. Guilty, like many cyclists, of not wearing his helmet every ride, there was an audible difference without his Bipo. Gauthier says, on the occasions he’d forget his helmet, “I’d be halfway down the road and think to myself, ‘Why is it so quiet?’”
 
By Sean Peters